What does brand marketing advertising mean?What is brand image advertising planning?

How to place brand marketing advertising to be effective?Write at least 2 headlines to test ad conversion rates!

What is branding, marketing, advertising?It seems easy to understand, but what is its core essence?

Chen WeiliangWill share in this article:The core essence of branding, marketing, advertising, let you learn how to科学advertise.

What is a brand?

BrandsPositioning2 major functions:

1. Classification
2. trust

athe result of:

• Reduce consumer choice costs.
• Reduce the cost of social supervision.
• Reduce the manufacturer's cost of sales.

Brand awareness is never enough:

• Without advertising, it will make people feel that the brand has no voice.
• Household brands simply do not exist.
• Because in some rural and backward places, many rural people do not even know what Alibaba is doing.

What is brand image theory?

Brand Image Theory is a creative concept proposed by David Ogilvy in the mid-20s.

• Brand image theory is an important genre in advertising creative strategy theory.
• Under the influence of this strategic theory, a large number of excellent and successful advertisements have appeared.
• He believes that the brand image is not inherent to the product, but quality, price, history, etc.

This concept holds that every advertisement should be a long-term investment in what constitutes a brand's image.

• Therefore, every brand, every product should develop and project an image.
• Consumers not only buy products, but also the promised material and psychological benefits.
• Things related to the product advertised are often more important than the purchase decision, not the physical properties of the product.

What is Marketing?

What does marketing mean?

• Marketing is all about satisfying customer needs profitably.

What is the core essence of marketing?

• The core essence of marketing is to provide value and create profits according to customer needs.
• The ultimate goal of marketing is to make people buy.

Internet marketingWhat is it?

• In layman's terms, network marketing is the scientificWeb Promotionand publicity to promote the sale of products or services.

What is an advertisement?

• Find where users gather and send a message to let users know about your product or service.
• For example: common TV commercials,Wechat marketingadvertise,Public account promotionad.
• certainE-commerceCommunity Marketing's rules: Before advertising, you mustwechat red envelope, otherwise you will be kicked out of the group.

Why sell ads to make money?

• Because if you don't do brand advertising, it will make people feel that the brand has no voice.
• There is no household name brand, and many brands have the need to advertise, so they can make money by selling ads.
• For example, the search engine Google makes money easily by selling advertisements.

when we learnWordPress website, the website has a goodSEOWhen there is traffic, but no profit model is found and no money is made, selling ads on Goggle Adsesnse is the simplest and easiest business model.

Only when the website is successfully profitable can the website provide users with more valuable content in the long run.

Here is a case and method of successfully earning 100 million US dollars through Goggle Adsesnse, you can learn from ▼

🔗How to make $100 million at Google? Successful methods to make $100 million

The standard by which advertising is measured

• Advertising is measured byConversion rates, the final criterion isSales.
• The effective principle of advertising is to see whether the advertisement can influence consumers?

Advertising is done by advertising channels:

• Public account article advertisement: likeTaobaoBaby introduction, tell users why is it good?
• Guangdiantong bottom advertising: people know what it is at first sight?

Advertising Psychology

Successful brand marketing campaigns must apply psychological principles consciously or unconsciously.

As an Internet marketing advertising practitioner, understand the psychological laws of advertising:

• It can help us learn and analyze the experiences of our predecessors and design our advertisements effectively.
• Take advantage of all the factors within our control to make our advertising performance more in line with our expectations.

see more effect

• The more you see someone and something, the better you feel.
• All human behavior is derived from human nature, that is, irresistible genes inherited from ancestors.
• On the surface, brand marketing advertisements are persuasion and guidance, but behind the scenes科学.

American famous哲学Professor Dewey said:

The deepest impulse in human nature, that is 'to be importantpersondesire'.

Especially friends who are engaged in network marketing, need to study human nature.

ad faction

Advertising factions are divided into 2 major factions:

1. Scientology
2. art school

Scientology

Ogilvy on Advertising by David Ogilvy.

Advertising for Science, by Hopkins.

• Putting coupons in newspaper ads can increase user retention and usage.

art school

• George Lewis.
• The Art of Advertising by George Lewis.
• Make your ad 100 million spend like 1000 million.

Chen WeiliangMore Scientology Ads:

• Because the advertising of the science school is easier to learn and control than the art school.
• Moreover, not everyone has an "artistic cell".
• But we can find the key points of success and failure through scientific data analysis and summary?
• This avoids failure and amplifies the key points of success.

How to make brand marketing advertising more effective?

• at leastWrite 2 titles, send 1000 copies here and 1000 copies there;
• Which one has a higher conversion rate to monitor?
• Choose the one with a high conversion rate and send it to 10 consumers.

What is brand image advertising planning?

Brand image advertising planning is a strategic, overall, long-term and directional solution in advertising activities.

• This is both science and art.
• It requires a combination of economics, communication, aesthetics, literature and psychology.
• Learn about multidisciplinary topics such as marketing, statistics and budgeting.

Excellent brand marketing and advertising planners should have the quality of "generalist":

• extensive knowledge;
• positive thinking;
• keen eye;
• Customer service awareness;
• Communication and coordination skills.

Advice for advertising your business

Don't have the expectation of "doing big with little money":

• You get what you pay for, how much you invest is what it's worth.

Be cost-conscious and pursue ROI

• White dry = 100 million advertisements sold 300 million goods, earned 50, and other costs 150 million;
• Loss = 100 ads sold 300 goods, earned 50, and other costs 250 million.

Trial and error awareness

Trial and error awareness allows you to gain experience, and experience is like playing a game.

For example, to run today's headline news ad:

• Test this title today, the open rate is 2;
• Test that title tomorrow, the open rate is 20;
• Then you can vote for a higher open rate.

How to write an eye-catching article title?For details, please click the following article to view ▼

🔗What kind of article title is the most eye-catching? 107 most attractive WeChat titles