Why should SEO pay attention to keyword research? The core of keyword research on e-commerce platforms

Settle inE-commerceplatform to doSEO, Why focus on keyword research?

doInternet marketingResearching keywords is very important, and doing keyword research carefully is the core of traffic growth.

When doing SEO, don't go to the big stable market to grab traffic, because the competition there is super fierce.

To do SEO, you need to research keywords, find the segmented traffic that is growing, and choose SEO keywords with growing demand and traffic growth.

What are the specific ideas of SEO keyword research for e-commerce platforms?Remember these 3 cores:

1. Key words
2. Pricing
3. crowd

Key words

Choose keywords that increase demand and increase traffic.

• User needs are constantly changing, and it is manifested that the search volume of certain keywords will increase rapidly.
• For example, a foot bath bag product three years ago, a very common product.
• However, we saw that the sub-keyword demand for "repel cold and dampness" under the keyword of "foot bath bag" has been rising, and then we mainly attacked the single product with this effect.

And what about most of your peers?It will only grab the traffic of the highly competitive market for the keyword "foot bath bag".

In the end, because there are fewer people in this market segment, it is easier for us to obtain the traffic of this market segment, and the traffic obtained by this market segment ranks first in the traffic of the entire "foot bath bag" market.

Pricing

• Segment traffic at certain price points is also growing.
• For example, we see that the price competition of dozens of yuan is fierce, and it is not easy to compete there to obtain traffic.
• But at the price of more than 100 yuan, the market demand is growing, so it can quickly get a lot of traffic.

crowd

Analyze the needs of the population:

• In the entire market, is the demand for men growing?Or is the female population growing?
• Is the demand in first-tier cities growing?Or is demand growing in third-tier cities?
• Is the demand for sexy style growing, or is the demand for national trendy style growing?

You're constantly seeing the growing crowd, and you can plan your offense.

For example, a big hit with thousands of orders per day focused on the subdivision of "women in the workplace" from one frequency, and then achieved great success.