How to do the AliExpress homepage?How to layout AliExpress homepage?

In fact, the AliExpress homepage is to attract the attention of customers. A good homepage will make people want to collect the store to a large extent.

Even if you don't buy it this time, you might buy it next time.So, what should the home page do?

About this issue, today we will share with friends.

How to layout AliExpress homepage?

Previously, the store decoration was upgraded, and after the function became stronger, the so-called no longer only refers to the layout of a page from top to bottom, but also how to form a system of multiple pages?

Back to the home page, you can summarize the different blocks of the page according to "people", "goods" and "fields", and summarize a "complete set of modules".For example, the goods can be divided into small quantities and large quantities, there can be editors' selection, talent selection, evaluation and other modules around people, and there can be atmosphere, activities, marketing and other modules around the field.

It is not necessary to include all the blocks, but would make it verbose.It is necessary to select and combine different ones according to the store to form a complete line.

When building a store, try not to go into the details immediately. You can write an outline first, write out the structure first, and pay attention to two questions: What sections are used in total?How are these blocks strung together?After you have this outline, you can be sure to sink, such as polishing the map, considering the selection, etc.

More specific thinking is:PositioningDivide the crowd, combine the actual demands, match the carrier, and properly pretend to be a rallying point.

This is still very important for everyone.I have thought about this, but the effect is not ideal, because the store itself does not really reach the users.In addition to locating users, it is necessary to split large groups of people and then reach them, which is the layering mentioned in the field.

There can be many split dimensions, for example, it can be divided into potential users/new users/active users/sleeping users according to the life cycle, or according to the characteristics of purchase behavior: price-driven users who pursue cost-effectiveness/brand loyalty users who emphasize quality, etc. Wait.With these layers, enumerate the portraits of each layer, so that you can understand the layers where the users of the store fall.

Of course, as a store owner, you want to get more conversions. The following are things to think about.

For people (news/retention/activation/conversion), is it to attract more new households, increase the stickiness of return visits, or convert users into fans?

For the goods, do you want to build, bill of lading, or clear the inventory as soon as possible?

Therefore, the AliExpress homepage is actually not as simple as everyone thought in the past. In fact, it needs to touch the real needs of users. Therefore, when you consider making a homepage, you should take care of all the issues we mentioned. Planning, and then do it again, can achieve better results than the simple decoration before.