How much does it cost to sell goods in the Douyin live broadcast room?Average cost of attracting customers for live streaming

doVibratoWhat is the monthly cost of live streaming?

There are N ways to broadcast live broadcasts, and the best choice is the one that suits you.

For example, in terms of style, there are those who specialize in selling popular Internet celebrities, which is the most tiring.

As soon as you become popular, someone will immediately copy you, faster thanTaobaoIt's fast.

There are special cost-effective ones, which depend on the stickiness of fans, and it becomes easier and easier for fans to have strong stickiness.

How much does it cost to sell goods in the Douyin live broadcast room?

certainE-commerceThe boss just calculated the account, just for reference.

Suppose to broadcast 6 hours a day as an example:

1. 主播2名（交替），月薪12000-15000，提成1-3%
2. Internet marketingOperation, similar to Tmall operation, is responsible for the preparation, planning, promotion and review of each game.Monthly salary from 12000, commission 1-3%
3. Central control, an indispensable position during live broadcast, responsible for assisting in operations, cooperating with anchors to explain and put products on and off shelves, with a monthly salary of 7-8 thousand.
4. E-commerce live broadcast assistant, doing some chores, such as cooperating with the anchor, shooting videos, etc., the monthly salary is 7-8 thousand.
5. Customer service, as the case may be.If the amount is not large, the central control can be part-time.When the quantity is large, a separate customer service is required, and the monthly salary is 5-6 thousand.
6. The rent, the live broadcast room occupies a small area, it is 5.
7. Paid promotion, not doneWeb Promotion, if it is opened, according to the proportion of early e-commerce, sales will be 10%.

To sum up, a daily Douyin live broadcast room costs about 7 per month.

Assume a 50% gross profit for regular clothing and a 40% return rate.

This kind of department store products with low gross profit and low return rate can only be guaranteed by selling 1 per day.

Of course, if it is a mom-and-pop store model, the wife will appear on the camera and the husband will run it, and the Douyin live broadcast will be done at home, and the cost will be cut at least half.

Douyin Livedrainagecustomer acquisition cost calculation

1. From the perspective of traffic, some rely on advertising (a good ROI can reach 8);
2. Some are naturally recommended by the square (natural traffic exceeds 80%, and the user stays for enough time to enter the next traffic pool, just like the principle of short videos);
3. Some rely on video (making a video before the broadcast will increase traffic).

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a lot ofClothing live broadcast only decorates one wall

After research, it was found that many of the clothing live broadcasts are rented in hotels. One anchor has a small suite, and both live broadcasts and sleep are in it.

This small apartment is well decorated, and with warm lighting, it has a warm feeling.

So the e-commerce boss had a whim. There were more than XNUMX empty spaces in the company. He planned to use this hotel style for live broadcast, so he asked the lighting engineer, only to know that each room was only a wall, and it was not expensive. There is no need to find a designer, but directly to a master who specializes in hotel decoration.

I asked the master to come over and I was shocked. Now many people have done this. They are all office buildings that are used as hotels for live broadcast. From the end of last year to now, he has made more than XNUMX. Now there are many orders, some As soon as the company does it, there are several rooms, and it is too busy.

Finally, I want to remind that the live broadcast of clothing will be eliminated very quickly. It has only been a year, and the changes have been great.

Most of the merchants with little strength are no longer enough, and now they are professional e-commerce sellers.