Which one is better, Ali International Station or AliExpress?How should I choose?

cross-borderE-commerce, most people will choose Alibaba Group-based cross-borderE-commerceplatform, and Alibaba actually has two platforms to choose from, namely Alibaba International Station and AliExpress.

Many people don't know what is the difference between the two and I don't know which one is better, let's understand it below.

Which one is better, Ali International Station or AliExpress?

In fact, the international station takes the wholesale route, the cost burden is higher, and the big sellers are more suitable;

AliExpress is equivalent to foreignTaobao, taking the retail route, so AliExpress is more suitable for small businesses.

Of course, some people are also asking how about AliExpress? AliExpress is scattered every day.The international station is a list that takes a long time to follow.Specialized foreign trade merchandisers are needed, and later resources are in the hands of merchandisers.In the case of global retailing, it is recommended to open an AliExpress store as a channel.After all, the potential is great.

look at the businessPositioning, the international station depends on your source of goods and factory advantages.Otherwise, the wholesale order is not easy to discuss.Now foreigners' inquiries are sent to many homes at one time to get quotations.

Of course, these two cannot be directly compared, and the positioning is different from the actual customer: International Station: Wholesale platform, the overseas buyers of this platform are basically wholesalers, and retail buyers rarely come to this platform.At present, many sellers in the international station are complaining that there are fewer and fewer high-quality customers on the international station. In fact, this is not a problem of the platform, but that these sellers cannot keep up with the market demand.

In fact, the platform is always just a medium. It cannot replace the market, nor can it control the market demand. If sellers want to perform well in this medium, they must cater to the market demand and provide various services, instead of complaining about customers and complaints. market.

At present, the survival environment on the platform is relatively good for industries that are highly customized and require some innovative processes. The ones that are not good for survival are those industries that have always relied on price competition to survive and profit.

At present, Ali has also been doing international stations, from online wholesale to the now very loud rts products. In fact, Ali does this with depth. As for whether rts is good or not, this can only be left to the market to test, perhaps for some industries It's great, but for a large percentage of merchants, it may be a disaster.

AliExpress is more suitable for small and medium sellers

AliExpress: a retail platform, similar to Taobao, etc. It is more suitable for small and medium-sized sellers. If you have done related work beforeInternet marketingOperation, in fact, this part is well done.

In fact, from the positioning of the two, it can be seen that these are two different platforms. The international station is mainly engaged in the wholesale industry, while AliExpress focuses on retail, so it is impossible to compare which of the two is better, you can only see what you want What kind of business to do, so everyone still chooses according to the actual situation.