What is the use of AliExpress tier?Why does AliExpress have tiers?

AliExpress actually opened a store withTaobaoThere are also levels of similarity, but many people still have a superficial understanding of the levels of AliExpress. Therefore, communicating with you the role of the lower levels is also convenient for you to understand the level of your store and what you can do. There are ways to improve.

Why does AliExpress have tiers?

XNUMX. What is the use of AliExpress tier?

The role of the AliExpress level is reflected indrainageamount andWeb PromotionIn terms of activities, the higher the level, the more support and activities can naturally be obtained, and the opportunities to show andSEOThe higher the ranking will be, the greater the chance of a transaction will be;

The lower the level, the lower the exposure, and the lower the transaction, which is also proportional.

XNUMX. The strategies of AliExpress at all levels

AliExpress first floor store (0-1000)

1. Make a good selection of products, which can be determined through the platform's best-selling items, overseas TV shopping or other platforms' best-selling items.

2. There is less traffic distribution at the level, and it needs to be promoted through the payment model.

AliExpress second floor store (1000 ~ 5000)

1. The promotion of the second-best model, and the association of the second-best model is implanted in the original best-selling model.

2. The combination of marketing gameplay and the original explosion model is fully reduced, with marketing, limited time limit.

3. spu first image/main image optimization: refer to the top competitor's hot-selling sku, select the hot-selling as the first image, and test the click through the creative main image.

AliExpress third floor store (5000~10000)

1. Sales to old customers, set event days, and set up new fan marketing.

2. Customer management, customer stratification.

3.Internet marketingMarketing activities: non-stop participating in platform activities, gift activities: gift activities for new products or holiday designs, developed for new users, and secondary development for old customers.

AliExpress fourth floor store (10000 ~ 50000)

1. Service upgrades for overseas warehouses: Sunrise orders are available for stable models. Explosive models are used to reduce costs and increase their life cycle. Service indicators are controlled: This stage is a challenge for many immature sellers. To optimize it can go to the fifth layer.

2. B-type development, inquiry conversion: Looking for a3/a4 buyers to follow up development needs point-to-point, open up niche categories, and consider opening new stores to expand products in peripheral categories.

3. You can try off-site traffic: sns advertising, Internet celebrity cooperation, etc.

AliExpress fifth floor store (more than 50000)

1. Off-site promotion SNS advertising hard promotion: establish advertising accounts, or promote through third-party cooperation: to promote brand coverage and awareness.

2. Brand awareness: Build brand sns accounts, such as ins, etc. sns operation: maintain community interaction and the association between the community and the store, and conduct frequent activities.

The role of the AliExpress level is mainly reflected indrainageIn terms of volume and support, the higher the level, the greater the display opportunity, indicating that the store is better, and the more official activities or opportunities can be obtained, and the probability of transactions will be greater. It is similar to the Taobao level, the difference is only in differentE-commerceIt's just a platform.