How to Design Your Own Brand Logo/Icon? Online Logo Maker Tutorial

E-commerceLogo design guide: How to design a logo that keeps orders flowing?

A good logo design for an online store will have a positive impact on the market’s response.

A well-designed logo helps build a brandPositioning?, endow the brand with personality, and more importantly, establish an irreplaceable relationship with the target customer group.

When the logo design is improper, it will not only fail to accurately convey the core value of the brand, but also cause damage to the operation of the online store.

One of the biggest issues that online e-commerce companies must learn is how to communicate effectively without being able to face-to-face with customers.

Internet marketingOne of the first jobs of a promoter is to ensure that all potential customers can interact with them at various touchpoints.

This also makes e-commerce companies invest their budgets to build a visual image for the brand to attract customers, and the packaging of the visual image is divided into tangible and intangible.

Tangible packaging includes the outer box of the product, the design of the logo, etc., and the feeling and impression brought by the logo design is the invisible packaging that is often overlooked.

Today, the role of the Logo is not only a trademark, but also an iconic symbol of the quality of products and services, as the strongest and most powerful symbol of brand identity.

• ☑️ One of the most important uses of a logo is to convey the appropriate message to the target audience.
• ☑️ Only professional logo design has the ability to convert target customers into loyal customers.
• ☑️ A well-designed logo can bring many advantages to brands and online stores.

9 Ideas for Designing Great Logos

1. Get a clear understanding of brand positioning
2. To reflect the essence of the brand
3. be simple
4. Making a lasting impression is the key
5. Choose your fonts carefully
6. Choose the right logo type
7. Efficient use of color
8. The black and white version must be as good as the color version
9. Zoom in and zoom out

① A clear understanding of brand positioning

• Before starting to design a logo, it is necessary to have a clear understanding of the personality and essence of the brand.
• Think about who your logo will reach, your target market and potential customers.
• Explore your product, brand and market positioning in depth.
• The brand personality is young, traditional, serious or casual, etc. The emphasis is on the brand voice so you know what tone to use to interact with your target audience.
• Find out how the logo is used in various ways and how to differentiate it from the competition in the market?How to present the Logo in front of customers?
• Be sure to gather this information before you start designing your logo, as this information will provide a clear direction for your logo design.
• Brand-related information will help in choosing the right logo elements.

② To reflect the essence of the brand

• The logo must be able to represent your brand.
• Logo colors and icons should reflect the online store's products and services.
• When the logo is consistent with the brand image, the brand's foothold can be maintained in a highly competitive market.
• The target audience will feel the message your brand wants to convey and reflect the brand characteristics from the logo design.
• Therefore, before designing a new logo or redesigning the logo, the brand positioning should be clear.

③ Be Simple™️

Professional logo designers and graphic designers will surely tell you this principle.

• Simple logo designs usually only use one or two colors, fonts, and other design elements.
• Such a logo will immediately establish a relationship with the customer base, making them associate with it at first sight.
• Conversely, if you use too many bewildering colors, fonts, or complex logo icons, the message you’re trying to convey can be confusing.
• Simple logo designs are also often impressive, and major brands across the globe have utilized simple designs to symbolize their products.
• Examples include the logos of Nike, Pepsi, Samsung and Apple.
• Not only the logo should be simple, but each of your graphic design materials, such as brochures, posters, DM leaflets, etc., should be concise and powerful.
• Many brands will put their name on the logo and match some icons.
• Whether it is a pure icon or a text with an icon, it can be designed very eye-catching.
• Make your logo design easy for your target audience to understand.
• Avoid logo designs with too many colors or complex fonts. Excessive use of lines can also blur the focus of the design.

Google's logo is a prime example.

• Keep in mind that a simple design will be more impressive, allowing your target audience to understand what medicine is being sold in your gourd without having to interpret it.
• So to create a strong brand identity, don’t forget to make it easy for customers to store your brand image in the depths of their memory with the help of a simple logo design.

④ Creating a deep impression is the key

• The impression a logo leaves on the market and potential customers must be lasting and memorable.
• People are immediately attracted when they see it.
• One of the biggest uses of a logo is to remind potential customers to buy your product over and over again.
• Your logo design must show your brand and differentiate it from the many logos on the market. Don’t blindly follow design trends.
• That is, your designs are better than other brands.

⑤ Choose fonts carefully

Some designers are often careless when choosing fonts.

However, fonts are the voice of the brand and can speak for the brand personality.

For example, if your online store sells toys, and your target audience is children, you should choose a handwritten font for your logo.This will give children a sense of intimacy when they see it.

The choice of font must match the brand personality.

If the font of the logo doesn’t speak for your brand, then the logo won’t convey the right message to potential customers.

• Try not to use too fancy fonts.
• You can design original fonts for your logo.
• There are also many free fonts available online.

⑥ Choose the right type of Logo✴️

• One of the most effective types of logos is to use the brand name as the main icon. This type of logo is a font logo.
• The logos of Ray-Ban, IBM and Coca-Cola are typical cases.
• A font logo allows potential customers to immediately know your brand name.
• In other words, such a logo can better promote the brand, save you a little publicity fee, and let the logo speak.
• Font Logo is invisible and can helpWeb Promotionsmall budgetSmall trade, play the role of publicity and promotion.
• If your logo has only icons and no fonts, then you will need to invest more budget to increase brand awareness.
• Logos can combine icons and brand names to enhance brand awareness while using icons to shape brand personality.

⑦ Efficient use of color

• Color is very important in creating a brand's visual identity.
• For example, using red as the main color of your logo will tell everyone that your brand is full of confidence, enthusiasm and energy.
• In other words, the customers you reach will tend to be younger.
• And blue will bring people a feeling of wisdom and cohesion.
• Most social platforms (such asFacebook) use blue as the main color.
• Consider blue as the primary color of your social media fan page.
• Bright colors help attract attention.
• If you choose bright colors, don’t forget that the colors you choose must represent the personality of the brand.
• Proper control of color psychology will have a positive effect on marketing.

⑧ The black and white version must be as good as the color version ⬛️⬜️

• A great logo design, whether in color or black and white, should be equally impressive.
• There are many situations where the black and white version of the logo is used.
• Such as documents, faxes, newspaper advertisements, stationery, etc.
• Regular newspapers usually advertise in black and white.
• In order to ensure that the black and white version of the logo works, you can use the sketch method to draw a sketch when drawing the logo, so that the effect is clear at a glance.
• Many designers think that the logo will be better after adding color.
• In fact, the logo must be strong and powerful before coloring.

⑨ It looks good when you zoom in or out

• A good logo design should have the same effect whether zoomed in or out.
• Don't forget that your logo will appear in various advertisements.
• Regardless of the advertising medium, the logo should have a consistent impact.
• That is to say, put it on a large billboard, the Logo is still beautiful, and can be integrated into part of the billboard design.
• A poorly designed logo loses its perfect proportions when scaled up, and certain design elements like icons can look weird on a billboard.
• Likewise, when the logo is scaled down and printed on a smaller area (such as a pen), the design details of the logo must be clearly visible.
• As long as you master these principles, you can design an efficient logo.

You can hire a professional graphic designer to help you design.

Or use Logaster, a free online logo generator, to design a great-looking logo in minutes.

Next, teach you how to useOnline ToolsMake your own logo.

Logaster Logo Maker Tutorial

Step 1:Go to the generator website ▼

Step 2:Enter the brand name, select the industry category, and press "Next".

Step 3:Pick your favorite logo

Then the website will generate various Logo designs for you to choose, and click on the Logo you like ▼

Step 4:Edit Logo color, font, typography according to personal preference.

On the right side, various design mockups of business cards and letterheads will be displayed ▼

Step 5:save logo

Registration is required to download▼

• Small sized logos are free.

If your Logo is in English, you can also go to the Logaster English website, which is more powerful ▼