How to do product development analysis?E-commerce new product and platform development strategy case

E-commerce companies often encounter these kinds of problems when developing new products:

• What are the e-commerce promotion channels??
• How to analyze the current promotion channels of e-commerce platforms?Advantages and disadvantages of online promotion channels

I read a new product development analysis before, and finally came to the conclusion that it should not be entered.

This product category already has many large brands, and although they also have micro-business brand authorizations, their brands aren't strong enough...

There is another reason. After analyzing the market, the potential profit of this market is about several million per year on Tmall.

However, the gross investment of the entire project is estimated to be 500 million. Although there are investors, all of them are calculated as follows:

• The investment is large, the risk is high, and the return is limited.
• They have to plan multiple businesses a year, so they are very sure of what they decide to do. There are also many failures, and most of them are not big.
• Not to mention that the previous analysis is less optimistic. The real good project must be one in a hundred.

Small e-commerce sellers should consider surviving, and large e-commerce sellers should consider choosing the e-commerce platform track.

(We usually do a new project and will consider it from the following perspectives)

E-commerce new product and platform development strategy case

A good e-commerce platform should match your ability:

We all know that high average order value, high repurchase rate, and high profit are the best, but the platforms for such products are often highly competitive, which may not be suitable for your current online marketing operations and copywriting capabilities.

How to understand the needs of users?

How to uncover customer needs? Analyzing and understanding customer needs is the guiding principle , and this can be achieved by examining competitors' products.

• You can also followPositioningFriends and family members with the unit price of the customer come to pay attention to everyone's needs,
• Many of our selections and needs areLifeIn the middle of the scene, I started doing it after seeing the product.

How to position brand or product differentiation?

• How to differentiate and position products?
• How to do a good job of differentiated feature positioning?
• What is brand strategic positioning?

We need to see the different needs of different groups of people in this category;

Then, find the people we want and develop corresponding new products.

New product development strategy case

It is to find a product development and design company that specializes in new product development. They can do new product development and industrial design.

Including finding the supply chain, the advantage of handing over new products to them for development is fast, as long as they request, they will be professionally implemented, but at a cost;

• The companies that look for them are generally network marketing companies and do not have the ability to develop new products;
• There is a high chance of failure to form a new product development team immediately, and it is difficult to find good product development talents...
• So now many network marketing companies are willing to cooperate with their team, and leave professional things to professional people to do.