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When it comes to Alipay , everyone thinks of Jack Ma . So who is Jack Ma's rival? I believe everyone knows it's Pony Ma, and Pony Ma's WeChat. Since WeChat launched its payment system, Alipay has been feeling uneasy and has always been eyeing the social networking market. However, the failure of Laiwang has forced Alipay to rethink its path.
Alipay recently updated to its latest version, with the most noticeable change being in the user interface. The new version places the function tabs further back, reflecting its focus on lifestyle services and high-frequency social interaction.
How to play Alipay Moments?
In the new version of Alipay, users can issue "Circle of Moments" on the homepage:
- See your friends' compliments and comments directly;
- You can also receive praise from friends;
- You can also see "likely known" friends recommended by the system.
How does Alipay view Moments?
Open Alipay on your phone, go to the " Friends " screen, and then click " Life Circle " under the Friends screen.
Alipay continues to enhance its social attributes in the new version.
After the new version was released, industry insiders thought it was more like WeChat.
Alipay holds a significant advantage in the mobile payment field, but WeChat Pay, with its social networking features , has grown rapidly through its "red envelope" feature.
More importantly, compared with WeChat Pay, Alipay is only a payment method, and WeChat has built an ecosystem.
Ant Financial's Alipay originated from e-commerce and has a strong e-commerce gene, while Tencent comes from social networking and has a strong social attribute. The latter is from the mobile internet era and has obvious advantages.
WeChat Pay is like "Pearl Harbor"
In just a few years, data shows that Tencent's mobile payment system, including WeChat Pay and QQ Wallet, has accumulated more than 5 million transactions per day, with more than half of them coming from WeChat Red Packets . Red Packets are a clear feature of WeChat Pay and are a product based on social networks.
Like "Pearl Harbor":
- Tencent's counter-attack through WeChat, as the basis of Tencent's payment strategy, threatens Ant's direct strategic rear of Alipay.
- What Alipay is more worried about is that the "Spring Festival offensive" caused by WeChat's red envelopes is likely to reverse the balance of users' payment habits.
Alipay issued 2 million red envelopes on New Year's Eve
The sense of crisis hit, and Alipay also distributed 2 million red envelopes on the New Year's Eve.
The common point of an industry is that in the era of mobile Internet, the substitution of tool products is very high, and the survival rate is extremely low.This means that with the emergence of competitors such as WeChat Pay, Alipay must transform from a pure prop to a platform.Alipay wants to become social, but after seeing many revisions and changes and social configuration efforts, users seem to be less likely to buy money.
Last year's Alipay version added two levels of entry. These functions are called "the most revolutionary changes" internally. However, many people in the industry and users have complained that Alipay's "friend" function is in many ways similar to WeChat's. The function is the same. Therefore, a direct copy of the external "WeChat + Dianping" was issued after publication.The problem is, Alipay has updated a new version, and it has been improving towards the social road.Will you use Alipay to chat?
Whether you will use Alipay's social functions or not, but at present WeChat's social and Alipay's payment functions may be indispensable in our lives, they have become a very important connection point in our life, social and payment are not necessary. Or missing, then who will eventually occupy the final market?Or will it last for two minutes?let us wait and see!
Hopefully, the article "Can I post to WeChat Moments using Alipay? Where can I see it? How do I use it? How do I post?" shared on Chen Weiliang's blog ( https://www.chenweiliang.com/ ) will be helpful to you.
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