Free and low-cost online promotion method: how to achieve Baidu's dominant screen with a budget of 100 yuan

95% of the companies in the market are small companies with less people and less money, and the corresponding marketing and promotion budgets are also small.The promotion budget of several small companies I have been to is 0 yuan per month, and companies with good conditions have an activity fee of 100 yuan.Don't you want to promote it without a promotion budget? "No, the best way to deal with difficulties is to stand up to him," Ollie said

Free and low-cost online promotion method: how to achieve Baidu's dominant screen with a budget of 100 yuan

Although I only have a promotion budget of 100 yuan per month, I still managed to achieve Baidu's screen.I have won a lot of clients with good results.How did I do it?This article reveals the secret to everyone.if you are responsibleE-commerceof the company's productsInternet marketingPromotion, but no promotion budget, you can refer to my practice.

A promotional budget of $100 can also create tremendous value if used properly.Although it's not much money, I divided it into three parts:

  • 1. Monthly milk tea money
  • 2. Red envelope cash
  • 3. Enthusiastic Employee Award

1. Monthly milk tea money

No promotional budget.It is impossible to pay for promotion but we need to know that there are free ones besides paying for product exposure.Yes, this is because we media cannot pay the promotion fee, we put all our energy into the operation of we media,new mediaThe evaluation weight of exposure is even higher than the number of fans.

In order to increase the enthusiasm of the new media specialist, I will take out a cup of milk tea from the price of 10 yuan a week, 4 weeks a month, and a budget of 40 yuan.What does this milk tea do?Let's put it this way: New Media's sister still gives you a good impression before communication goes awry.Since the advent of milk tea, this has hardly happened and the work is going well.

The purpose of our work is to maximize brand awareness.The intensity of our work can be imagined.Need to do picture number, video number and vertical media Picture and text number refers to about 10 kinds of media, such as WeChatPublic account promotion, Toutiao, Baijia, Sohu, Dayu, Penguin, Dafeng and other about 10 media.Different media attributes require corresponding content

For example, the entertainment content posted by the banner is relatively clear.We're going to tweak some of the entertainment sections and put product information in there.It is inappropriate to do so.It should do content alone.Another advantage of publishing content in these mediums is providing content for Baidu search keywords.In Baidu keyword search, we have a lot of articles from the media on the home page, forming aSEODominate the screen, increase the exposure, and the effect is the best.

The monthly budget for milk tea must be determined.It's not much money, but it makes employees more motivated, motivated, and happier at work.Workability is not the first to mention.Work attitude comes first.If the attitude is right, no problem will be solved.There are also video numbers, which refer to short video platforms, such asVibrato, Kuaishou, Weishi.You know, pictures and videos are made by one or two people in small companies.There is only one person in our company who does this, writing articles, filming videos and editing.Without milk tea, where does the motivation come from?

There are vertical media in all walks of life, the exposure rate is very low, but the advantage is that users are more accurate.We also move content from media to vertical media for distribution on a daily basis.There is no need to pay promotion fees, and the brand exposure rate of the entire platform through self-media, short videos and vertical media can reach more than 50 times per month.Calculated at the price of 100 yuan per thousand, it is equivalent to saving 5 yuan in promotion fees.What is the actual budget?Four cups of milk tea, 40 yuan!

Heaven will reward those who actively work.Once, after drinking the milk tea, the sister of the new media said in a flash that she should apply for another industry account, without company keywords, but with industry keywords.I said, give it a try. Therefore, the reading volume and fan data are much higher than the company's self-media numbers, and we can send the company's soft articles for free.The goal of 500 contacts set at the beginning of the month is easily achieved by the middle of the month, which is the charm of milk tea.

2, into the group red envelope money

See here, everyone probably understands, in fact, this article is about free and low-cost exposure to acquire customersWechat marketingmethod.

Entering group red packets is a good way for me to win customers with low prices before.There is an interesting phenomenon of sending red envelopes to WeChat groups.If the user receives more than 1 pointwechat red envelope, they will be very happy.Thank you boss emoji, easy to swipe across the screen.

I used data packets and red packets to carry outCommunity Marketing裂变。我召集了20个小组,平均每个小组80人。我总共有1600多个目标用户。费用是多少?每组都收到红包。1元分为10组和20组。费用是20元

More difficult is the initial quantity.Some companies will nuclear fission, but they can't because there is no initial number.I stepped on this pit during my first fission.I think according to the fission convention, the design of one ring after another is good, throwing the bait, sharing and entering the group will follow, but in fact it is not the case.There must be a starting number, which can come from the boss's circle of friends, existing fans, business circle of friends, etc...

The size of the initial amount determines the rate of fission.We can see the fission plans of others succeed.Their initial number was tens of thousands of public followers.Fission would not have been possible on screen without the sharing of thousands of fans.The success or failure of fission also depends on the design of the bait.The choice of packages must be attractive.WeChat red envelopes are just a gimmick.Everyone likes to reward a lot.Multiple reward forms can make users more likely to have the incentive to share fission.

I prefer teamwork.I have nothing to do but pull the group to play.Community marketing is the cheapestWeb PromotionWay.Once a fruit cluster of 400 people is established, it costs almost nothing in the later stages.It just requires planning, publishing, and maintaining content, and the community will continue to bring benefits.In addition, even if you don't do fission, you can post one in your circle of friends, and then at 8 pm, there will be red rain in this group.You can still attract 100 people if you want to join the team.

3. Enthusiastic Employee Award

The wisdom of the masses isunlimitedYes, the potential of employees is unlimited.Since we cannot do paid promotion, we must maximize the resources available around us.What my department can do is the operation of new media and the operation of the community.Also, I have my sights set on the company's 50+ employees.

50 employees, 1000 friends per capita (many business friends, and more than one WeChat account), there are also 5 people. It is equivalent to a medium-sized self-media account. How to make employees’ WeChat accounts play a role?I figured out a solution.The promotion fee of 100 yuan mentioned earlier does not include the 40 yuan milk tea money, the 20 yuan red envelope, and the remaining 40 yuan.As a bonus, 40 yuan doesn't seem very attractive.

Who is willing to spend 40 yuan to send WeChat Moments?Therefore, from the perspective of the company's long-term development and the department's goal of attracting customers, I made a difficult decision and suggested to my boss that everyone should make a circle of friends every month.If there is no circle of friends to send, 10 yuan will be withheld.Of course, the money withheld is not in my pocket, but as a reward for the employee with the most friends.

It feels a bit like robbing the rich to help the poor.Not to mention, the effect is very good. A fine and a promotion fee of 40 yuan are charged every month, which adds up to 100~150 yuan. After the award list was announced at the beginning of this month, the company team directly distributed red envelopes to the winners for them to receive.The feeling of not being able to receive the red envelope is painful for everyone.In the next few months, I could swipe company information advertisements sent by company employees in my circle of friends every day.richLifeSo boring and low key.

Finally, you can see that the overall budget is not more than 100 yuan, which increases a lot of exposure and attracts a lot of users.With the right approach, you can always find low-cost or even free resources in marketing and promotion.It takes an ambitious leader to lead, like me.and reliable staff to perform, such as the new media sister

And other free publicity and exposure that enables the company's performance.Once the company is profitable, it will start wanting to pay for paid network promotion.After all, the exposure of free online marketing resources is limited, and only paid online promotion can truly make an enterprise grow into an aircraft carrier-level enterprise.How to spend less money and bring about an effective transformation is another topic.

Author: Tiger Talks Operation

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