How does AliExpress open a direct train?What are the skills of AliExpress advertising?

AliExpress Cross-borderE-commerceOn the platform, through train is a common promotion method, and many AliExpress merchants will use this kind of promotion.Web PromotionWay, many AliExpress merchants do not know how to drive through trains, the following content will introduce the driving skills of AliExpress.

Follow the new rules for Quality Score:

In addition to bidding, the key factor in the final deduction of AliExpress Express is the quality score.It is worth noting that in addition to the front display rules, matching sorting rules, and bidding sorting rules, the new version of the 2014 Express Train also added two factors: basic score and conversion rate, but the most important factors are the click rate and transaction conversion rate. It is in the same direction as the AliExpress big data era.

What are the skills of AliExpress advertising?

1. The selection characteristics of geographical distribution

Depending on product changes, seasonal changes may have an impact on customer purchases.Taking clothing as an example, if it is summer clothes, it can be more targeted at the southern hemisphere market, which is now summer in the southern hemisphere.By July and August, advertisements can be placed in the northern hemisphere market, that is, the country with the highest conversion rate will be optimized first, and after the price advantage and opportunity of the through train are seized, it will be slowly extended to other countries and regions.

2. Points to note when choosing a time period

Pay attention to the time difference with foreign countries, observe the conversion rate of the store at various time points every day, summarize the best time periods (different stores are different), and then allocate the proportion for relatively concentrated delivery - this is more chaotic than random. The investment is much more ideal, and the conversion rates of the through trains are always kept in an optimal state, so the price required may be cheaper.

3. Select keywords

As long as you follow the rules of AliExpress in terms of word selection, hot words in the search box and data cubes can help. Although many sellers want to find ready-made shortcuts, different industries and stores have their own characteristics, so don’t be opportunistic.

AliExpress product selection strategy and basic skills:

AliExpress ExpressdrainageBasically, they are all for the purpose of creating popular models. Careful merchants should be able to find that the click-through rate and subsequent conversion rate of high-quality through-train advertisements will effectively optimize the store's ranking and final deduction.The selection of products focuses on two points, one is whether your crowd needs this product, and the other is that this crowd will feel excited when they see the price of the product. The selection and pricing are all to quickly gather your target crowd.

Inside and outside the stationdrainage :

After all, the competition for through train resources is very fierce.drainageIt is a cost-effective method. For example, some good through-train advertising tools outside the station also have accurate crowd and conversion rates.

As an AliExpress merchant, if you adopt the through train promotion method, it is necessary to understand some of the promotion skills of AliExpress through train. In the above content, I will give you a detailed introduction to this aspect. helped.