What products are suitable for private domain traffic?Which projects are most suitable for the realization of private domain e-commerce

Which products are more suitable for building private domain traffic pools?

• The essence is that the value of a single customer is high, and it can be done.
• High customer value means either high profit or high repurchase.
• In this way, the cost of private domain services can be covered.

What products are suitable for private domain traffic?

There are two ways to make a private domain:

One is precise traffic gameplay and the other is IP gameplay.

1. The private domain of precise traffic, just send brainwashing from start to finishCopywriting+ Product introduction is enough, focusing on selling a product.
2. The IP gameplay focuses on shaping IP, and then pulling it into various groups to do various product transactions.

What kind of products is the private domain traffic pool model suitable for?What are the specific standards?

Is there any product suitable for private domain?

To answer the question of what products are suitable for private domain traffic pools, we look at business processes from the perspective of operations and users.

In the business process, we can seeInternet marketingOperating cost and user value, all businesses are essentially a harmonious balance of cost and value.

From this, we can summarize the dimensions with practical guiding value to judge the question of "what kind of products are suitable for private domain traffic pools".

Operational perspective

• Private domain traffic pool operations include traffic, marketing matching, user maintenance and infrastructure.
• For example, friends make pure copper handicraft ornaments.
• It appears that this business is a one-time deal.

Which projects are best for private domainsE-commerceRealize?

So how will it adopt the private domain traffic model?

First, they will payWeb PromotionIn addition, due to the high value of the items, they will contact the official WeChat in the logistics follow-up link. Most users choose to enter the private domain traffic pool to accept this service.

Then, when users enter the private domain traffic pool, they will inevitably respond to logistics-related issues, close the commitment cycle, and make users feel good. (The first promise must be closed loop)

At the same time, the sales staff will communicate with the user, such as the purpose of the collection, the preferences of the collection, etc., and give the user a label.

At the same time, through the value of automation, it provides users with information related to copper art, and records the user's browsing behavior in the process.

Finally, when there are products that users may be interested in, information about related products will be pushed to users.

And this process can generate 6 buybacks in about 2 months.

From the user's point of view, users are obviously based on value and need to generate C2C-style links, and personalized, professional, and personalized content and services are the key.

And only in this way can the purpose of CLV promotion be achieved.

"I don't want to communicate with customer service, I want KOLs and experts who are flesh-and-blood, interesting and informative."

Take a negative example:

• Now in the education industry, it is natural to accumulate a large number of users in "traffic", because the product must be decided by the user experience.
• What most educational institutions do, however, is to “filter” ideas: lots of exposure, screening for high-intent users, and strong sales.
• Unconverted users basically give up, or filter when there are new activities.
• It is completely the idea of ​​washing traffic, which not only hurts users and causes NPS to drop, but also is a serious waste.
• The opposite of this is the idea of ​​pure traffic, which does not respond to the concerns of users: generating links.
• It can be said that private domain traffic pools that do not generate relationship chain strengthening are all hooligans, which must respond to the value of user joints through personalized, specialized, and personalized content and services.

Extended reading:

Comparison of the difference between public domain traffic and private domain traffic: how to monetize content e-commerce traffic?

As long as you can play with traffic and do light assets in the form of self-media, you can maintain a good state.However, a lot of people say they can't, and that's because they're newbies.Before doing something, you have to move your head, think before you act.As a research network marketing push…