What is the essence of social media promotion?Grasp the difference between self-media platforms and e-commerce

Many people have a misunderstanding, thinking that doing self-media, short videos, and live broadcasts is to become an Internet celebrity, but it is not.

What is the essence of social media promotion?

99% of people do this not to be an internet celebrity, but to be a hawker online.

Your product is powerful, you can make money by shouting hard.It's no different from a physical store.

Did you find out?now weLifeHalf of it has been occupied by the network.

Then offline work, skills, and business are gradually networked, which is a matter of course.

What is self-media?

We-media is a communication media platform that has emerged in recent years.

Refers to privatized, popularized, generalized, and autonomous communicators, usually in the form of videos and pictures,new mediaThere are also many, such as:Facebook,YouTube, Toutiao, Baijia, Dayu, Penguin, Sohu, Netease, etc...

what isE-commerceplatform?

E-commerce also known as "E-commerce", is an online transaction that completely breaks through the traditional model. Enterprises will also usher in a new round of changes.

At present, the rules of various e-commerce platforms are also similar. E-commerceNot as good as it used to be.E-commerce is starting to become more cumbersome.A series of problems such as store decoration and promotion, product quality, packaging, pre-sales and after-sales must be solved by themselves, but compared with self-media, e-commerce has faster results, which is its advantage.

Since the media has seen slow gains, it needs to improve its own professional quality and accumulate fans.It comes down to the fan economy.However, the display of products by we-media is more intuitive than e-commerce, and consumers' judgment on products is more three-dimensional than e-commerce. This is the advantage of we-media.

The difference between self-media platforms and e-commerce: which is better?

• First of all, neither self-media nor an e-commerce company is better, and neither is easy to do, because it is not easy to do if you don’t understand it, and you need a certain degree of professionalism.
• In fact, self-media and e-commerce have their own advantages and disadvantages, and they can complement each other when they are done together.In addition to platform sharing, self-media can also be monetized through content.
• How to monetize content is to use self-media platforms for publicity and promotion, and then use e-commerce for distribution.E-commerce focuses on attractingdrainagevolume, self-media is suckingdrainageA good tool for measuring.

If you go back to your hometown to start a business, then e-commerce and self-media should work together.

At the beginning, you can do it as you go, and accumulate experience while doing it, and stick to it.

We media + e-commerce is absolutely not wrong!

Since we-media and e-commerce have their own advantages and disadvantages, working together can complement each other.

• Also, many things are settled for closing, pre-sale and post-sale.
• Common e-commerce platforms that sell goods includeTaobao, today's headlines,Vibrato, Volcano, Kuaishou,Little Red Book, JD.com, Pinduoduo and WeChat.
• There are many small program malls, etc. We media create in the fields that they are good at and like, including graphics, short videos, live broadcasts, Q&A, etc., to accumulate a large number of fans and gain traffic.

The core of e-commerce is traffic, and self-media is now the bestdrainagetool.

In fact, no matter what industry you are in, you can use self-media videos and graphics for betterWeb PromotionPublicity.