Article directory
VibratoThe traffic pool, as the name suggests, refers to the location recommended by Douyin, and obtains different traffic with different exposure rates.
How is the Douyin traffic pool level allocated?
In short, Douyin is to recommend your work to 200 people, 500 people, 1000 people, 10000 people...
In order to increase the exposure of content on the Douyin platform, the next step is to study the recommendation mechanism.
The first is to study the three major traffic pool levels of Douyin:
- Level 1: Cold Start Traffic Pool
- Level 2: Medium Traffic Pool
- Level 3: Excellent Referral Pool
Level 1: Cold Start Traffic Pool
- The Douyin platform will use a small traffic of 200-1000 people to randomly test the popularity of videos.
- If these videos have data like a like rate, or a 60% completion rate, the platform will determine that the video content is popular and recommend the video to a level 2 medium traffic pool.
Level 2: Medium Traffic Pool
- For videos that successfully enter the medium traffic pool, the platform will allocate about 1-10 referrals.
- At this stage, the platform will conduct the next round of screening based on some metrics such as completion rate, comment rate, and retweet rate.
Level 3: Excellent Referral Pool
- After several rounds of verification, the like rate, completion rate, comment interaction rate, and other indicators are all very short videos.
- In this way, there is a chance to enter the "Excellent Referral Pool" of Level 3 and get about 100 million referrals on the platform.
Summarize Douyin Platform Rules
Some netizens said that the algorithm of short videos is that if there are many likes + comments, the system will give you traffic, but it is not completely accurate. Now I will briefly summarize its actual principle:
1) The principle of traffic pool, when you publish a work, the system will give you an initial traffic pool of 500 people based on your performance. If your work performs well, it will give you another 3000 people. If the performance is still good, 1 people, and so on. They are 5, 10 (the front is the machine review, here is the manual review), 30, 100 million, 500 million (the most popular), 1200 million (recommended by the whole network)
2). Like rate = likes/viewers, in addition to comment rate, forwarding rate, follower rate, but these are not the most important indicators, the more important indicator is the completion rate, that is, how many people can Finish your video.
3) Since the completion rate is more important, make the video shorter and make it a few seconds.Isn't it ok?wrong!The lifeline of a short video platform is definitely not likes, comments, and completion rates, but user time.
This user duration was snatched from Tencent, Alibaba, and Sina Weibo.E-commerceUser time varies between platforms, so how long your video can attract users determines how much traffic the system gives you.
If you shoot a one-minute video, what is the average viewing time of this video among all current one-minute videos? The higher the ranking, the better, not the completion rate of a single video.
This is explained, can you understand?
This involves the basic algorithm of Douyin traffic pool.
In Douyin, any work shot by anyone, including advertising works, the system will assign a basic exposure rate between 0 and 200.But among them, it is very important that the playback data is between 150 and 200.
Because Douyin will judge whether it exceeds 200 page views based on the like rate, comment rate, and forwarding rate of the work and push it to the next traffic pool.
It can be seen that the previous data is very important for exposure, and in the early stage of the exposure of the traffic pool, why some people can quickly get thousands of page views, and some people publish hundreds of videos, but still no one watches it?
The reason is that many people do not have complete account basic data.
The parts of this basic data that need to be improved include: binding mobile phone numbers, binding QQ numbers, binding WeChat accounts, binding Weibo, binding today’s headlines, and small volcano videos.
In short, try to be as perfect as possible, especially today's headlines and volcano videos, because once these two related accounts are bound, the results of the three channels can be displayed together, so as to get the highest probability of Douyin's official push.
Diagram of Douyin traffic pool level allocation rules
- Likes
- number of comments
- Forwarding volume
- completion rate
- After understanding these 4 standards, we need to find a way to mobilize all the forces that can be mobilized to comment, like, forward, and finish the video when the initial video content is released.
- I believe that when you are on Douyin, you will often see some very ordinary works, but they have thousands of likes, comments and even forwarding.
- It seems incomprehensible, but obviously, these works usually do a considerable amount of foreshadowing in the early stage, before jumping from a small traffic pool to a large traffic pool, and then gaining attention.
- Or you can use Douyin's new "DOU+" function directlyWeb Promotion, to get previous pageviews. "DOU+" is a way for Douyin's official promotional videos to gain traffic.
So, if you do the above work well, you can immediately shoot popular works?
The answer is obviously no.Because whether Douyin video can be popular is also affected by other factors, not just by brushing the number of views, likes, comments, and reposts.From a marketing perspective, the premise for all data to take effect is based on the Douyin work itself.
Just imagine, if you shoot a work for less than 7 seconds, you can't see what you want to express to your friends.Tik Tok VideoThe video completion rate is bound to be poor, not to mention getting likes and reposts.
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) shared "How to allocate the Douyin traffic pool level?Diagram of Douyin Traffic Pool Level Allocation Rules, which is helpful to you.
Welcome to share the link of this article:https://www.chenweiliang.com/cwl-1891.html