How to position Douyin short video in transition?Douyin e-commerce to make money must do a good job of positioning

Now it is difficult to do business in all walks of life, and many small bosses want to transformVibratoshort videos andE-commerceLive broadcast.

We strongly recommend not to invest blindly. This is not the end of the e-commerce business. If you blindly invest in unfamiliar things, you might lose your net worth. Here are some suggestions based on the experience of a large number of circle friends around you.

(This article is worth a thousand dollars, if you can use it well, it will be inexhaustible)

How to transform into a short video on DouyinPositioning?

How to position Douyin short video in transition?Douyin e-commerce to make money must do a good job of positioning

What are the modes of making money by making videos on Douyin?

In the Douyin short video/e-commerce live broadcast track, we divide the products that can be monetized into four categories.

  1. low price consumer goods
  2. High-priced niche consumer goods
  3. offline community products
  4. Offline high-value products

The first, low-cost mass consumer goods

At present, it has the highest proportion of merchants and the most mature gameplay.Including food, daily necessities, clothing, shoes and hats, maternal and child beauty, etc...

The characteristics of this type of product are that it covers a wide range of consumer groups and has strong demand. Because the price is not high, consumers are easy to place orders when they are stimulated, and the conversion cycle is very short.

Starting from this type of product, your Douyin person setting position can have these:

  1. The boss/wife of the source of the supply
  2. product trial officer
  3. Douyin Beauty / Clothing Matching Expert
  4. Douyin FashionLifeVLOG Blogger
  5. Douyin cooking, baking tutorial blogger
  6. Douyin family story blogger, fans accumulate a certain amount and start to bring goods
  7. Douyin knowledge blogger, peripheral products with this knowledge
  8. Relying on Douyin short videos and live broadcasts to accumulate bloggers

Second, high-priced niche consumer goods

Second, high-priced niche consumer goods, such as jewelry, antiques, clocks, digital products, second-hand luxury goods, etc.

The consumer group in this category is very small, and most of them are concentrated in high-consumption groups in first- and second-tier cities.But zooming into the country, there are often tens of millions of people behind a small category.

They have strong spending power and strong willingness to repurchase. Once you catch this crowd, your account will be very monetized.This year, Douyin has launched several jewelry and luxury accounts that can achieve a single-day million sales in a few months, which is based on this principle.

The way they play is like this, first use short videos to show their professionalism and strength, show off your collection, explain the special knowledge of this product, and use short videos to first create a wave of fans.then through a short videodrainageLive broadcast room, Qianchuan payment is accuratedrainage, and pull the target consumer groups to the live broadcast room for realization. 

The third type, offline community-based products

Such as catering, fitness, hairdressing and beauty, homestay hotels, education and training, etc.There are four ways to realize the realization of this type of account.

  1. Use your own account to make content and target the same city to attract customers.After an account is successful, it can be copied in batches to obtain traffic.
  2. Find people in the same city and cooperate for your own storedrainage
  3. Post the performance and model of your own store to attract franchisees
  4. After packaging and transforming offline skills, bring them online, sell peripheral products, or directly make skills into courses and sell them n times at a time.
  • We are more inclined to the fourth type, which has the lightest assets and the least risk.

Fourth, offline high-value products

Such as real estate, automobiles, decoration, medicine, tourism, etc.This type of product has high value, consumers generally need to collect enough information to make a decision, and the transaction conversion cycle is very long!

Therefore, the most important thing as a blogger is to provide them with enough and valuable information, and slowly cultivate trust.

Once the trust issue is resolved, it is only a matter of time before it becomes real.
 
There are 3 key points for monetization of this type of account:

  1. From the name, content to the introduction, the short video reflects the strength and professionalism of the character.
  2. Draining traffic to the private domain and making high-value products, private domain services are very important!Any private message consultation should give a 100-point answer.Let fans become dependent on your consulting services, and it is not far from realizing it.
  3. E-commerce live broadcast, in fact, live broadcast is also a part of serving private domain traffic.

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