How are Jumia products priced? New pricing mechanism logic for Jumia products

非洲E-commerceGiant Jumia has multiple online vertical operating platforms, providing services in 14 African countries.

• Its businesses include Jumia Food, an online food delivery service, Jumia Flights, a travel booking service, and Jumia Deals, an advertising classifieds site, as well as a payment system Jumia Pay and a delivery service.E-commerceLogistics infrastructure services Jumia Services.

What is Jumia's new pricing mechanism?

Jumia's new pricing means that the price of orders shipped by merchants does not need to include international shipping (excluding overseas warehouse orders), and the selling price under the new pricing only needs: cost, profit, return rate cost and commission.

What orders will be affected by the new pricing?

• 1. Orders shipped by merchants:
• 2. Direct mail order (you can place it in any Seko warehouse)
• 3. Postal parcel orders (can only be delivered to Clevy's Shenzhen warehouse)

How to distinguish between direct mail orders and postal parcel orders?

Click Pending-click the "+" of the order-check the Shipping Information of the order If Drop shipping- appears, it means it is a direct mail order.

If Economy Shipping- appears, it means it is a postal parcel order.

The difference between the new pricing mechanism and the original pricing mechanism

Original pricing mechanism:

• Product pricing: product cost price + profit + domestic freight + return rate cost + commission + international freight

New pricing mechanism:

• Product pricing: product cost price + profit + domestic freight + return rate cost + commission

In the new pricing mechanism, the seller's calculation of international shipping costs is omitted.International shipping charges in the original pricing mechanism are calculated based on actual weight and volume, whichever is greater.

Many sellers, especially new sellers, are always inaccurate about the calculation of the two. In the new pricing mechanism, don't worry about this part!

Where does the international shipping go?

After the system is optimized, in the new pricing mechanism, international freight rates will be automatically given by the system according to different categories.When the user places an order, it is automatically added to the order.When a seller runs a store, he can pay more attention to the cost of the product itself.

The price and profit section gives sellers an easier operating experience.Under the new pricing mechanism, sellers can adjust prices (due to lower international shipping costs) to attract more consumers, thereby increasing product sales and conversion rates.

On the other hand, the bill for each period is more concise and clear.No more international shipping fees.The selling price and commission of a product can be seen at a glance, making it easier for sellers to evaluate products on sale faster.Product power and product pricing.

Alert to Jumia sellers

In the new pricing mechanism, it is important to remind sellers that:

The volume or actual weight of the package needs to be less than 1.5KG. This threshold can cover almost all categories of self-delivery orders after systematic big data analysis. Sellers should keep this threshold in mind and comprehensively evaluate the products on sale.

Example:

• A product, the actual weight value is 0.8KG. When the user buys one A product, the seller can pack the package normally and paste the face sheet; when the user buys two A products at one time, the total weight of the package is 1.6KG, which is more than With a threshold of 1.5KG, it is recommended that the seller split the package to send, and split the two face sheets through the background, and paste them separately. (The volume weight mode also applies to the above shipping logic)
• For product B, the actual weight value and volume weight value both exceed the 1.5KG threshold. It is recommended that sellers sell these products directly through the FBJ overseas warehouse model. Currently, the 9 international sites that Jumia has opened have all opened the FBJ overseas warehouse model.