What is the difference between Douyin and Taobao e-commerce?Comparing Douyin e-commerce and Taobao, which is better

Talk aboutTaobaoTmallE-commerce和VibratoE-commerce difference.

We think that the current public domain e-commerce can be divided into 4 categories:

1. Taobao Tmall e-commerce (big brands are concentrated on Tmall, small and beautiful non-standard products are concentrated on Taobao);
2. Pinduoduo (mainly low-cost daily necessities clothing, shoes and hats);
3. Jingdong (standard products, high customer orders, good logistics)'
4. Douyin (interest e-commerce).

• Among them, the fastest growing is Douyin, and the current situation: a large number of Taobao sellers have left Taobao and entered Douyin.
• Many people began to look at flowers in the fog. Friends started to practice Douyin e-commerce in March 2021, and created a clothing live broadcast account (3 Douyin stores) and a food condiment account (3 Douyin stores).
• As an old Taobao seller for more than 10 years, my friend feels that Douyin e-commerce is too different.

Many people will be very uncomfortable when they first turn around. Here is a summary of the misunderstandings and experiences of transforming Douyin e-commerce.

The misunderstanding of Douyin e-commerce

1. Douyin e-commerce brushing orders will not work
2. Douyin e-commerce has more refined links
3. Douyin e-commerce is boldly throwing money at it

Douyin e-commerce brushing orders will not work

The underlying logic of the Douyin platform is different from that of Taobao. Taobao mainly does search. Douyin is essentially an interest e-commerce business, and its main purpose is to recommend traffic.Because it is a recommendation, it is very difficult to brush the order.

It must be a stranger who swiped you, come in and place an order,SEOSearches don't count.In addition, Douyin's inspection system is much stricter than Taobao's, and it is very difficult to get an account by swiping orders.

Douyin e-commerce has more refined links

• When I do Taobao, I focus on these key indicators every day: traffic, clicks, collections, additional purchases, conversions, and then look at the reviews.
• There are more than a dozen important data indicators for the operation of Douyin, in addition to live e-commerce data, UV, duration, conversion, conversion, etc...
• There are also data such as the interaction and completion of the video. From this perspective, the difficulty has increased a lot.

Douyin e-commerce is boldly throwing money at it

• Many circle friends asked, why can't shake + burn, and Qianchuan can't vote?
• This is also the old thinking of Taobao in the past. As long as you spend a lot of money, sales can always be smashed, and traffic can always be smashed.
• Do Douyin e-commerce, if your content is not good, the platform can't even make money.
• Many local tyrants were dumbfounded. Some e-commerce bosses came to the live broadcast base with their previous thinking and opened 5 live broadcast rooms first, but they all stopped in less than a month.

There is no way to do it. First, we should honestly build a market for people and goods. We suggest that ordinary e-commerce sellers should not make videos by themselves, which is thankless.

The store is well opened, the products are well optimized, and a large number of people are looking for people to bring goods.

Generally speaking, a product has exploded, and there will be a steady stream of experts to help you bring the goods. For example, a friend's 2 junk shops, a small expert brought a product, attracting many big Internet celebrities to take the initiative to come to the door, and the stock has been sold out. .

What is the difference between Douyin e-commerce and Taobao e-commerce?

If you really want to do it yourself, here is a summary of the biggest experiences shared by friends on Douyin e-commerce:

1. People and things are equally important

Old fans all know that when my friend was working on Taobao, he was troubled by being a copycat.It took a lot of money to create a new product, the peers copied it with one click, the price was reduced by half, and the sales were immediately surpassed.

But Douyin e-commerce is not enough to have products alone. For the same product, if you change a host and another person to shoot video clips, the sales volume will be very different.

My friend is a leading e-commerce company of military products. There are three anchors in their family. One of them can carry ten times more goods than the two combined. There is no way. When he is away, his colleague can only hang his photo on the wall, saying that Brother X No, he will come back later, so as to keep people.

There is also a live broadcast room for women's clothing, a dress with rich flowers in the world, only the moving goods brought by a certain anchor, and a lot of her copycats, which can't even sell at half price.

2. Three minutes on stage, ten years off stage

Taobao is more like a department store, and Douyin is more like a theme park like Disney and Universal.

What does the latter rely on?Novelty, performance, entertainment.

So if you open a short video or live broadcast room of every popular account, its essence is actually a show.

The anchor is the actor in front of the stage, and there are directors, screenwriters, etc. in the team behind.Those who sell well are all well-acted, and those who are well-acted are all well-rehearsed.

3. Creativity is more valuable than Taobao, and an idea can quickly open up traffic for free.

If you are creative, you will probably be able to be small and beautiful on Taobao, and you will have a better life, but you will not be able to make a lot of money.

In Douyin e-commerce, it is completely different, creativity is the most valuable.

The push logic of the platform will bring a creative point of yoursunlimitedZoom in, like giving me a fulcrum to lift the earth.

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