How is Amazon fighting counterfeit goods?Amazon cracks down on counterfeit goods across borders

""A gentleman loves money, take his way!"! ” In order to sell smoothly and make money,E-commerceSellers must abide by Amazon’s rules when facing Amazon, the land of gold nuggets.

If you want to break the rules and make huge profits, you have to wait for your store to get banned and possibly break the law...

Amazon is a platform focused on customer experience.Selling counterfeit goods on its platform seriously violates consumers' rights, so Amazon's crackdown on counterfeit goods has never stopped.

How is Amazon fighting counterfeit goods?

Kebharu Smith, head of Amazon's anti-counterfeiting department, said: "Amazon is committed to providing the world's most authentic products at low prices and convenience. If a seller is suspected of selling counterfeit goods, we will pursue civil or criminal prosecution.

In recent years, Amazon has also stepped up its fight against counterfeit sales! The Amazon 2020 Brand Protection Report also features significant innovations from Amazon, global efforts to combat counterfeit goods, consumer and brand protection, including:

• To actively protect consumers, brands and sellers from counterfeiting, Amazon invests more than $7 million globally and employs more than 10,000 people;
• Amazon will use advanced machine learning technology and professional human review to confirm the identity of potential sellers and ensure the authenticity of product listings;
• Amazon has taken aggressive steps in fighting counterfeit goods with effective results!At present, Amazon has been able to ensure that 99.9% of the products consumers browse have no valid counterfeit product complaints.

What are the functions of Amazon's anti-counterfeiting team?How to fake it?

Amazon sets up a global anti-counterfeiting team!

Amazon's number one goal is to prevent counterfeit products from being listed on the Amazon marketplace.Recently, Amazon has made a new move, officially announcing the establishment of a global anti-counterfeiting team to actively solve the problem of fake goods that sellers are worried about!

This global, cross-functional team of former U.S. federal prosecutors, senior investigators, and data analysts specializes in cracking down on counterfeiters who sell counterfeit goods on Amazon in violation of laws, regulations and Amazon Marketplace rules Legal recourse.

Amazon cracks down on counterfeit goods across borders

The Global Anti-Counterfeiting Team will investigate cases where counterfeiters attempt to circumvent Amazon’s processes and systems monitoring, as well as list counterfeit goods in violation of Amazon Marketplace rules.By mining data related to Amazon's marketplace, cooperating with third parties such as payment service providers or collecting information from other open sources, and with the help of local resources, Amazon's global anti-counterfeiting team will collect clues andPositioningcounterfeit seller.The formation of the global anti-counterfeiting team will more effectively help Amazon file civil lawsuits against bad actors, support joint or independent investigations by brands, and assist law enforcement officials in the fight against counterfeiting on a global scale.

No matter where or where counterfeiters try to sell fakes, they will be severely punished by relevant laws.We are doing everything we can to disrupt these criminal networks, and we appreciate the work of law enforcement agencies around the world in the fight against counterfeiting.We remain hopeful that governments will further invest in investigative tools, funds and resources for these law enforcement agencies and bring counterfeiters to justice.Law enforcement actions such as legal proceedings and asset freezing are one of the most effective ways to combat illegal counterfeiting.

- Dharmesh Mehta, Vice President of Amazon's Global Customer Trust and Partner Support Team

Amazon cooperates with global forces to jointly crack down on counterfeiting!

Comprehensive brand protection to help sellers prevent and combat fakes!

The establishment of Amazon's global anti-counterfeiting team will undoubtedly combat counterfeiting on Amazon more effectively.As a brand seller, you can also enjoy Amazon’s powerful brand protection programs and tools to proactively protect and further build your brand.

Amazon has established a global anti-counterfeiting team, which is mainly responsible for investigating relevant counterfeit information, sharing clues to law enforcement agencies, and conducting independent investigations.

Amazon's series of anti-counterfeiting policies can effectively combat counterfeit goods.

There are numerous drug policies that sell counterfeit goods.

When will fakes cool down?

Fakes have long been an Amazon problem

While Amazon said less than 0.01% of Amazon products sold in 2020 complained about fakes.However, the number of fakes is still increasing, and Amazon has a long way to go.

Remind sellers not to make money without the bottom line. Compliance management is the only way for Amazon to operate in the future. Don’t have the opportunity to do things that touch the red line of the rules, otherwise you will face the risk of being deactivated.

It's not that simple to rely on only one method to eliminate fakes!

If Amazon Brand Registry is the first layer of protection in selling on Amazon, then Project Zero and the Transparency program are the golden bells that protect products from counterfeiting across the board.

Project Zero automatically removes fakes; Transparency goes one step further and prevents fakes from being sold on Amazon beforehand by adding a tiny tag to the item!