What does it mean for Internet celebrities to bring goods on live broadcast? E-commerce brings goods out of the mountains to find methods

What is the meaning of online celebrity live broadcast with goods?

• The meaning of online celebrity live broadcast with goods, refers to some Internet platformsIt refers to the use of live broadcast technology on some Internet platforms to provide new service methods such as close-range product display, consultation and reply, shopping guide, etc., or the store opens a live broadcast room by itself, or conducts it through a collection of professional anchors.Web PromotionSales.
• Currently commonly used live streaming platforms includeTaobao,Vibrato,quick worker,XiaoHongShu(小红书)and so on.

Today, let's talk about the titles of big anchors such as Wei Ya. The beneficiaries are the majority of small and medium-sized people who bring goods, and then the small and medium-sized businesses.

It is necessary to make it clear here that there is a difference between bringing goods and selling goods. Bringing goods is the supply of goods by the merchant. You push them, and you do not need to stock up, customer service, and delivery.The threshold is also relatively low, most platforms, 1000 fans can hang a shopping cart.

E-commerceThe universal formula for live streaming with goods out of the mountain

Knowledge of live streaming of major online platforms, regardless ofCopywritingIt is still a video, and I will briefly summarize the skilled universal formula for carrying goods:

1. Refined selling points: such as German velvet underwear, which highlights warmth and comfort, such as bare leg artifact, which highlights visual effects.
2. Amplification of pain points: For example, non-stick pans with coatings are unhealthy and cause anxiety, and then provide solutions and introduce products without coatings.
3. Function demonstration type: For example, the recent super-popular air fryer, how many accounts are popular.Mainly through demonstrations, highlighting the simplicity of operation and adding healthy elements.
4. Anchor point comparison type: Find a high-priced product as an anchor point, and highlight the main model through comparison, such as the Supreme Edition 988, the gold version has similar functions, and only 188 during the promotion period.

Finally, an important premise is that you must bring explosives when you bring goods. What are explosives, sales, and evaluations are all good.

Three ways to find explosive products in e-commerce

1. You can go to the selected alliance's product list to find it.
2. Search for products in the search box, and the list of products that comes out, scroll down, you can find the list below in small print from time to time, click on it and you will be the list of popular products in the category, select the top three (similar to the product page of Pinduoduo).
3. What do you often bring with you to see the plus size?what do you do.

How to sell products online?You can refer to the following successful methods and cases of online celebrity e-commerce live streaming ▼

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