What are the rules for Amazon CPC ads?Rules for deduction of clicks on advertising paid advertisements

Amazon CPC is an acronym for Cost-per-click, which means pay-per-click, which is literally what it means.

The ranking mechanism and rules of Amazon CPC advertising must first understand one essence: the platform must also make money.

However, Amazon is also a platform that is very focused on customer experience.

• Some inferior products or services are not allowed to affect the customer experience.
• Your product has to be seen by someone, and this can happen in a number of ways.
• This is for CPC.

What are the rules for Amazon CPC advertising?

Advertising, that is, you pay more, if you pay more for the same keyword, Amazon will give you a better ranking.

At this time, many consumers see that the advertisement arrives on your Listing page, but find that if the sales are not very good and the evaluation is not good, then the consumer is likely not to buy your product.

If this value, that is, the order conversion rate, is too low, Amazon will think that your product is not a high-quality product and will rank your product lower.

Today, advertising costs have become an expense that sellers cannot ignore.When we only focus on KPI data, ad ranking also affects overall data performance.

To improve the ranking of Amazon CPC, we must start from three aspects:

1. Bidding (arguably a secondary factor)
2. Increase click conversion rate
3. Increase order conversion rates.

bid:

• Under the premise that the click conversion rate is the same as the order conversion rate, the higher the bid, the better the ranking, which is beyond doubt.

Click Conversion Rate:

Although Amazon gives your product a certain exposure through bidding, consumers are not interested in clicking on your product page, which means that there are few consumers who click, which means that your product is not very attractive and good 's display.

In terms of advertising display, your product main image is not attractive enough, and consumers do not want to click into it.

It's like an old mother directing you to interested clients.You don't even want to dress yourself up.When customers see your face and dress up, they won't be interested.Naturally, you will have no business.

If mom has good clients in the future, she won't introduce you again, because mom also wants to make money.

Order Conversion Rate:

• When consumers see your ad impressions and click through, the next step is to view your listing impressions.How much?
• Can these 5 descriptions impress consumers?Does the detailed description answer the consumer's doubts?
• Other customers evaluate your service, logistics, or the so-called Bullitpoint, review, feedback. If the consumer thinks that these are all good, then he is likely to order from you, and at these times, the higher the conversion rate of the order.

Just like your mother takes you to meet clients, clients see that you are dressed up very nicely and stay. If you can sing and dance (tuoyi), the job will be fine, it’s you.

Over time, as your number of clients continues to rise, Mom will introduce you to more and more clients.

Amazon paid advertising click deduction rules

Amazon Advertising Ranking Rules:

Amazon has a large number of users and attaches great importance to the experience of buyers. The platform will recommend products of suitable price and good quality to customers, thereby bringing more sales to the platform.

So, advertising on AmazonPositioningAmong them, the higher the bid price, the better the ranking, but depends on the performance and the bid, and the weight of the performance is generally greater than that of the bid.

Assuming your ad has poor CTR and CR, then even if you bid high, your ad will still be ranked very low!

The bidding range and suggested price of other sellers can be seen in the advertisement settings. In fact, it only needs to be 0.3-0.8 US dollars higher than the platform quotation, which is already an advantage, but if it is more than $1, it is meaningless.