What are the factors that affect the ranking of products on Amazon?The main factors affecting advertising and organic ranking

For Amazon, rankings heavily influence traffic and conversions.

As Amazon sellers, we need to clarify what Amazon's ranking mechanism is in order to formulate betterInternet marketingoperating strategy.

What are the factors that affect the ranking of products on Amazon?

There are three ways to rank Amazon ads:

1. Sales Rank
2. keyword organic ranking
3. Ad rank

Amazon Product Sales Ranking

• As the name suggests, it is a way to count its sales and get the corresponding ranking.
• Total revenue including organic and ad positions.

Amazon keyword organic ranking

• Also known asSEONatural ranking.
• Customers attracted by keywords click or search for keywords, unify data, and conduct comprehensive rankings.

Amazon Advertising Ranking

According to the number of advertisements placed by the seller, the keyword search is carried out according to the bid click rate, and the aggregated advertisement click rate data is ranked.

Natural ranking and ad ranking actually coexist under the same page and have their own sorting rules.

Top Factors Affecting Amazon Advertising Ranking and Organic Ranking

The main factors affecting these two rankings are:

• Historical CTR, Conversion Rate, Overall Sales, Product Name, Description, Search Terms, Seller Name.
• Among them, click-through rate and conversion rate are particularly important.
• Product name description search terms and seller name are the key points that affect the above two rates.
• The product name and seller name are similar.

1. First of all, uncommon words, uncommon words, and strange words cannot appear in these two points, and the search rate cannot be directly caused by the pursuit of maverick, and the click-through rate will be very low, because it has not been searched.
2. Product descriptions and search terms will directly affect conversion rates.
3. Under normal circumstances, product descriptions are limited by the number of words, so make full use of every word and try to use every word to play its role.
4. The role of excellent descriptors can give customers a more intuitive feeling, allowing customers to understand or associate products more quickly.
5. The same is true for search terms.
6. Weird or uncommon search terms that are rarely clicked.
7. Therefore, the search terms must first follow the public, and then add some novel things of their own on the basis, so as to attract customers when they are queried.