How to judge whether the e-commerce platform is involution competition?Check if the Taobao store is out of stock

How to judge aE-commerceIs the platform invoking competition?

Let me tell you a standard: it is to see if it can be done without supply.

If there are still many people on an e-commerce platform who make money by making profits without supply, it means that there is no involution competition.

How to judgeTaobaoIs the store out of stock?

In fact, it is very simple, click to see this store, there are a wide variety of products, the products involve many categories, and the number of products is hundreds or thousands, so there is a high probability that there is no supply.

Specializing in the same category, there are also many out of stock.

It depends on whether his visual style is unified?

If it is obvious that the image is from multiple different merchants, it is also out of stock.

From the point of view of consumers, have you ever experienced that in Taobao, Jingdong,VibratoPlace an order for shopping, but the goods are sent from Pinduoduo?

So congratulations, you bought an out-of-stock product

Taobao, JD.com, Douyin, Pinduoduo, Xianyu... There are a large number of out-of-stock merchants

Making short videos is a lot like painting.

The beginning of learning to draw is to copy. In the process of mastering shape, structure, proportion, perspective, and light and shade, plus skilled brushstrokes, the copying is very realistic, and then start to draw by yourself.Short videos also learn from others first, and then learn from others' composition, lighting, color, editing, soundtrack, and then create independently.

Reading break rolls, getting a God.
The reason why people think that this involution competition is the involution competition is that the basic skills are not solid, and it is difficult to succeed.

2 ways to avoid involution competition

1. one is face
2. One is to rely on cross-skills

Rely on the face without turning inward

One is to rely on your face, not your looks. Beautiful women and handsome guys are also very introverted and compete, that is, your appearance has a certain unique temperament.

• A winery owner made a short video and invited many beautiful models, but he couldn't do it.

  But it was not until finally hired a rural uncle that he did it.

• This uncle has gray hair, wrinkled face, and melancholy vicissitudes.
• He looks like a seasoned master, showing the spirit of craftsmanship in the video, and the Douyin account has become popular all at once.

There is another one who sells calligraphy and painting. He is also a calligrapher and sells well.Of course, the work is not his own.

Relying on cross-skills without involution

One is to rely on cross-skills.

• For example, in foreign tradeWeb PromotionThe salesman, went to study design after get off work, learned about the market and products after coming back, developed it by himself, and customers chased after him.
• In the same way, if you study design in e-commerce, you don’t have to quarrel with designers every day, and no one compares to him.
• After all visual+Internet marketingTalents are extremely scarce, and companies are vying for such scarce talents.

The essence of involution competition is actually substitutability.

• There were a lot of opportunities in the past, so it wasn't reflected.
• But now there are fewer opportunities, everyone is starting to save costs, and companies or individuals that are easily replaced are easily swept away.
• Strive to build your core competencies and become the value that others need, especially to be super-valued, so that you will not be easily drawn into competition.