Why do many companies fail to make short videos?Analyze the reasons why ordinary people can't do Douyin well

We analyzed a lot of ordinary people do not do wellVibratoThe reason for the short video, I will share it with everyone.

Is it the first time for you to complete a work, especially with a sense of achievement:

"Wow, this is too beautiful, it turned out to be made by me!"

I admired it repeatedly with my mobile phone, but I was downcast immediately after it was sent out. Why didn’t it gain fans?

That's right, the works you make seriously are good compared to 100 people around you, because they don't know it at all, but when you come to the We-Media track, you are facing outstanding players from all over China (or even the world). The gap is obvious.

Analyze the reasons why ordinary people can't do Douyin well

Many people have posted dozens of works, but the data is still very poor, because each work seems to be posted on a circle of friends.

A good short video is nothing more than two things:

1. Camera language.
2. Content Skills (Routines).

How to improve quickly?

• No matter how good short video courses are, they can only account for 70%, and the other 30% come from learning benchmarking accounts.

Why do many companies fail to make short videos?

If you didn't study film and design, you would definitely be weak on lens language (composition, light, color, editing rhythm).

Therefore, except for some talented individuals, it is necessary to copy excellent works in the early stage, just like learning sketches.

• If you can copy "Classmate Zhang"'s millions of likes works one by one, especially the rhythm, and the duration of each segment is the same, then you will make great progress.
• You can also copy your friends. There are a lot of different accounts of friends. If your friends agree, they will not complain to you.
• After copying 5~10 copies seriously, I feel that I have it, I am proficient, and I can graduate.

Then there are content skills, which are mainly based on the following three points:

1. system
2. Human nature to do some optimization.
3. Benchmarking Top 3: Copy ~ Summary ~ Optimization (Micro Innovation)

• This top 3 benchmark is still an old technique, so this work will easily become popular.

Many small bosses feel that Alibaba China 1688 is getting more and more expensive, but the effect is not as good as before, so I recommend them to try itVibratoPromote the business.

Not to let you sell goods for retail, but to publicize the company, take some corporate orders, free of chargedrainagequantity, the effect is not bad.

This is determined by Douyin's algorithm, and it is often pushed to your peers.

How to do corporate promotion through Douyin?

Several Douyin accounts measured by friends: food, clothing live broadcasts, have already received many customers and suppliers.

There are several situations:

1. "People You May Know"

• Those who have mutual friends, especially those in the customer or supplier address book, are easy to swipe to you.
• These people are precise target customers.
• For example: the factory owner often brushes sewing machines, double needle machine factories, machine repair factories, etc...
• They highlight new features in the video, and the factory owner will be tempted when they see it.

2. People who do the same product, these people are not in your friend address book.

• But because the algorithm knows which line you are in, it will match you with the corresponding peers or customers. If you send some interesting things in the factory, they will send you a private message.
• In addition to competition, peers can also complement each other.
• Especially in the foreign trade sector, I believe everyone has seen potential customers or suppliers, right?

3. People who are interested in your product

• For example, the Douyin account that a friend did live broadcast before, did not do muchWeb Promotion.
• It actually attracted many people who wanted to wholesale goods and added a lot of WeChat.
• Relying on these WeChat, it is very convenient to help some merchants deal with tailgating goods.

4. Various unexpected opportunities

• For example: the Douyin food account made by a friend.
• Recently, I even received a food expert. She was too lazy to shoot videos. She found that her friends' photos were okay, so she outsourced them to friends to shoot.
• Her outsourcing idea is very good, it will not lead to low weight, and she has the energy to do other things.