How to write a copy of the sales burst?Billing and selling advertising copywriting principles and skills

Did you find it inFacebook Booming salesCopywriting, the more they read the ad copy, the more attractive they are, and the more they want to place an order?

How to write a copy of the sales burst?

How to write Facebook ad copy?In fact, there are equations, and you want to write your sales hit copy.

Let’s first take a look at the successful case of Facebook’s sales billing copywriting, how did it write it?

Case Study of Sales Explosive Order 1

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甚至连不同国家，部位，不同年龄出产的羊肉也会让口感和肉质的差别非常大！?

以注重品质出名的XX厨房，花了半年时间试过了11家不同农场，再每种口味都改良了17次才研发出的5种口味无骨XX羊扒系列

✅100%都是选用比较年轻的高品质羊肉制作，保证口感嫩，味道更清香无敌！
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✅新鲜和有保障的肉质更加不用说了，有试过我们其他产品的人都知道我们只会跟有卫生合格品质认证的大型农场拿货?

?唯一要小心的是吃了【XX羊扒】后可能再也吃不下其他便宜品质的羊肉了?
?不要再去外面吃30-40％都是骨头的羊扒了，你知道你给的钱有一半是拿来买骨头了吗？
?来试试这个【更好吃又更划算】的无骨XX羊扒吧?
✅每片包装上都印了2种煮法说明，只需要10分钟就可以在家煮出5星cafe等级羊扒?

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Case Study of Sales Explosive Order 2

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会让你不再需要去度假村感受度假Feel，你的家每天都是！
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• Remember to keep it, any industry can use it.

AIBAA Billing and Selling Advertising Copywriting Principles and Skills

1. Attention
2. Interest
3. Benefit (Benefits)
4. Authority & Proof
5. Action & Urgency

Attention

Start your copy with a headline that immediately grabs the attention of your customer base

You can call out your client directly at the beginning, or write a "point" that will grab their attention

Say you are selling, women's/baby products

eg:

• "New mom, here you go!
• Take care of babies need to pay attention to the following 3 points!

Interest

Next, describe the topics that provoke the customer, describe the problems or things that they encounter from time to time,

Resonate with them and make them want to watch more

such as:

6 precautions for taking care of newborns

1. holding a newborn
2. Prevent choking
3. Prevent baby gas

and many more……

Benefit (Benefits)

Then you can start to introduce your product and say the benefits of your product,

Remember it's a benefit, not a feature!

• Customers need to know what results/benefits they can get after using your product/service
• Describe more about the screen after use and purchase, how they will improve, help, etc. .
• Rather than specifically understanding what features your product has.

Authority & Proof

To trade online, the most important thing isGain customer trust, they will place an order with you.

We can add your product professional certification, awards, certificates, and customer testimony in the copywriting.

To strengthen customers' trust in your products/services

Action & Urgency

1. At the last point of the copy, call your customers to action,

• Eg: 【Click Sign Up】, Comment PM, contact us immediately

2. Add some limited-time offers

• Promotion creates some tension and allows the client to make a decision in a short period of time
• Eg: Only for the first 10 people, the offer is only for this month
• and many more. .

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more to come 【Facebook copy】Details, I want to share with you.

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