Is it risky to hire someone to advertise on your behalf?Is it risky to place news feed ads yourself?

Don't know what is proxy advertising?

The difference between advertising self-investment and proxy investment

• Proxy advertising means that your own company does not advertise, but directly asks Party B to advertise for you, and regularly advertises with Party B.
• Common App categories in the industry (including tool apps, social apps,E-commerceApp, etc.) Party A company and game Party A company.
• Of course, these two types of companies generally maintain their own internal advertising team (hereinafter referred to as self-investment), and agency advertising is also a part of it.

For these two types of companies, proxy advertising is not a problem, because as long as the APP installation or game installation is completed.

Because in-app conversions and extracting value from installed users are mainly what Party A needs to do.

These agency investment companies are basically only responsible for installation costs and user quality.

These two assessment mechanisms are relatively mature in the industry, and everyone will agree:

1. If the user quality is too poor, this part of the amount cannot be paid.
2. For Party A, as long as the cost of each installation is appropriate and the quality of users is qualified, the more the better.

Is it risky to hire someone to advertise on your behalf?

There will also be many pitfalls in this regard, including false amounts, settlements, etc...

1. Under normal circumstances, Party B's agency advertising team should first test Party A for test advertising.
2. Then choose ads with higher conversion rates and gradually increase the delivery.
3. Then focus on the app or website that has a high conversion rate.

Because the main source of income for many agency investment advertising teams is X% of Party A's advertising expenditures.

If Party A's station can't run up and costs can't go up, then Party B's agency advertising team will not be able to make a lot of money from this Party A.

Therefore, many of Party B's agency investment advertising teams will not spend their energy on those agency investment advertising. It is a bit difficult, and they need to invest energy to overcome some difficulties in order to invest in advertising on their behalf. After all, they also have their own KPIs.

Even if you think about it like this, you can understand that the agency casts advertisements, but it is not particularly friendly to the small and medium-sized enterprises.

Is it risky to run news feed ads yourself?

Is advertising risky?A company with a friend has a one-year business, allInternet marketingThe budget, about 3000 million advertising costs.

When he first started his business on the Internet, he was very envious of those who could spend advertisingWeb PromotionSome people think that flower advertising should be very risky, but they dare not.

Only later did I know that Internet advertising can accurately calculate ROI,drainageThere is no risk in running ads.

Advertise by yourself, accurately calculate ROI, no risk

1. The key is that the advertising strategy should be accurate;
2. To confirm the market advantage of each product, take advantage of the product to launch;
3. And if it can be put into the hands of precise people, it will be able to have a good ROI.

• Advertising by yourself is not a technical level, but a stronger understanding of the market.

I saw a point before, the best city advertisement is Li Bai's sentence "Fireworks go down to Yangzhou in March".

Because this advertisement is parasitic on the date, everyone will think of this sentence every spring, and it has been passed on for a thousand years.

Some people's Tmall mall also burns tens of millions. When others see it, they say that it is better to spend 3000 million than to be a venture capital?

In fact, one is spent for sure and profitable, and the other is gambling. Can it be the same?

Therefore, the risk of doing venture capital is greater than the risk of advertising.

Information flow advertising, the platform wants to make money, mainly based on advertising fees.

In the future, 15% of the space will be reserved for advertising.

Characteristics of advertising models on different platforms

How Taobao store sellers can increase sales?

The characteristics of advertising models on different platforms are different from short video content:

1. The content team strives for personalization, so traffic will be fragmented, and advertising will monopolize the market.
2. The first place has an absolute share.The advertising model is the most difficult and makes the most money.
3. Advertise now,TaobaoTmall and Pinduoduo are test images,Vibratois a test video.

• If we push a product, we usually come up with dozens of solutions, and then find the best amplification.
• The most important task of e-commerce operation is testing, and it is necessary to bring an assistant to test, and the assistant will do it according to the ideas of operation requirements.

If you try to test advertising by yourself, you must learn to accurately calculate the ROI. Please see the following article for the method ▼

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