What does sales funnel mean? How to do marketing? Sales funnel theory model analysis

The sales process is like two people falling in love.

• From the first conversation to communication, to communication, to identifying each other, and then to the ultimate goal - to have an intimate relationship.
• The sales process is the same, from contact with customers, to familiarity, to approval, and then to signing.
• Each step is progressive.

Love is divided into the following stages:

1. You don't kiss someone the first time you meet;
2. Will not give her the key to the house after several contacts with the other party;
3. Not to mention that your 5-year plan will not be finalized a few days after you know each other.

• Building a relationship takes time, but it also requires energy and patience, so do clients.

What is a sales funnel?

• A sales funnel, also known as a sales pipeline, is a visual visualization concept and an important analytical tool for controlling the sales process.
• The sales funnel is an important sales management model that can科学Reflects opportunity status and sales efficiency.
• It forms a sales pipeline management model by defining the elements of the sales funnel (such as: stage division, stage promotion mark, stage promotion rate, average stage time and stage tasks, etc.).

Why use a sales funnel?

Because there is no relationship, the transaction is difficult.

Therefore, the marketing funnel/sales funnel can monitor each stage well and interpret the probability of winning the deal at the current stage.

Not only that, but the marketing funnel/sales funnel is also an important management model to improve sales efficiency.

Through the whole process management from potential customers to contracted customers, discover obstacles and bottlenecks in the sales process, pay attention to and understand the sales capabilities of sales personnel/team companies, optimize resources, and provide better guidanceWeb Promotionand sales forecasts.

Sales Funnel Theory Model Analysis

Sales funnels also help salespeople control multiple sales processes simultaneously without confusion.

In short, the role of the sales funnel is to monitor the sales process.

The essence of the sales funnel is consumer behavior.

Marketing and sales are a funnel. No matter what industry you are in, you always use this marketing funnel/sales funnel theory model▼

How to do a marketing/sales funnel?

The flow above the sales funnel:

1. Unfamiliar customers don't know who your customers are, don't trust you, don't know their own problems, don't know your products, and services can solve his problems.
2. Goal: Get them to discover their problems
3. Ads to grab attention, let them know pain points, desires.
4. Ask yourself who are the customers?their pain points.

The middle of the sales funnel :

1. The prospect knows who you are, he has been to yourFacebook Page, website, but haven't been persuaded to buy your stuff.
2. Then educate them how to use our product.
3. Ads grab attention, educational ads
4. Create good relationships.
5. Reemphasize the seriousness of the problem and show how we can help them.
6. Besides differentiation, why buy from you?

The process below the sales funnel:

1. resolve their doubts.
2. Display customer testimonials and successful cases.
3. Let them know why they need your product and how to help them.
4. If you are just starting out, use different angles, benefits, and features to attract them to buy.