How can I start a business without making money?Cause and effect analysis of why your current project is not making money

I have seen many friends doWeb Promotion, did not make money, one of the key points - ignore the main product!

3 major product systems

1. Flow product
2. Trust the product
3. main products

1) Flow products

• Many clothing stores put a lot of low-priced products on the door.
• These low-cost products can bedrainageAmount of product ▼

• To attract the attention of passersby and use it to guide them to the store is called "passer-by-fans".

2) Trust the product

• It is a process of "fans to iron fans" for users who are used to buy in the store to guide the purchase of the main products.

3) Main products

• Products that make a lot of money.

What is the main product?

• Feature 1: Profiteering
• Feature 2: High profit and high frequency

In other words, the main product is either very profitable, for example, if it does not open for 1 year, it can last for 3 years if it does.

If the main product is not so profitable, but at least high profit, high repurchase, and high frequency consumption, you can make big money.

But in many cases, almost allE-commerceNo one has designed the main product, or after designing the main product, they have not paid much attention to the main product.

First: ignore the main product, you will be busy with the unprofitable product

Humans are a very strange species, and strangely enough:

• You can't let yourself be idle, you have to find something to be busy with.
• If you ignore the main product, if you have nothing to do, you will be busy with unprofitable products.
• Busy with unprofitable products, there will be 2 major results.

Result 1: Not making money

• If you don't make money, all products that don't make money, no matter how well they sell, won't make money.

Result 2: No time

• The consequence of not having time is that you can't think deeply about long-term plans, focus only on the little things in front of you, and forget about designing the main product.
• a lot ofnew mediaPeople are so busy that they don't even think about having a main product.
• The main products are lucrative, profitable, frequent, and even if there is no main product, the result is definitely not profitable.

Second: No money to make money to participate in high-quality training

In the long run, your organization's only sustainable competitive advantage is the ability to learn faster and better than your competitors.

• So learning ability is very important.
• But now if you don't make money, you don't have the money to participateInternet marketingTraining, you can't learn.

2 major consequences of not being able to attend quality training:

1. First, you cannot learn new skills.
2. Second, there is a lack of expert guidance.

• Both of these consequences will result in you not making money.

Third: No strong partner

• If you don't make money, you can't pay high wages.
• The result is that you cannot find a strong partner.
• Not having a strong partner joins your company, which in turn results in you not making any money.
• This is another vicious circle.

Fourth: No time to focus on the main product

• Just nowChen WeiliangWhat is said is that there is no design of the main product.
• What it says here is that there is a main product, but it is ignored.

Busy with unprofitable products, no time to focus on main products

• A friend has two repair shops, one of which has an estimated annual turnover of about 1000 million, but a profit of about 180 million.
• 180 million may seem like a lot, but in fact, managing a repair shop is a very headache, especially managing more than 20 repairers.
• Her problem is that every day she is busy with the little things in the repair shop, and she has no time to pay attention to the main products of the repair shop.

3 ways to not make money

1st aspect:

• If you don't have time to focus on the main product, you will forget to promote the main product.
• This looks very low-level and unbelievable.
• But in fact, she and all the team members have forgotten to promote the main product, so they can't make much money.

2st aspect:

• No time to focus on the main product, will forget to maintain customers.
• now everyone'sLifeAre busy, you forget to maintain customers, customers will forget you.
• When you forget to maintain customers, and no one buys your main product, then you can't make money.

3st aspect:

• Without time to focus on the main product, you will forget to upgrade the product.
• The main products must be constantly upgraded, so that the products can continuously and better solve user problems.
• But if you forget to upgrade, you can't even sell it, and you're still not making money in the end.

Product system for running coaches

A running coach shared his product system:

1. Traffic products: free public welfare running, no need to spend money
2. Trusted product: 360 yuan running course
3. Main products: 2000 yuan private customized running courses

• If you also provide similar products or services, you can follow the product system of this running coach.

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