Chen Weiliang: How to know if the positioning is wrong when doing WeChat marketing? Ask yourself what it is

Chen Weiliang:DoWechat marketingHow to knowPositioningIs it wrong? Ask yourself what it is

2017/4/22 Chen WeiliangParticipate in the sharing of the special training camp

In the book "Positioning", it is said that new things must be related to existing things, otherwise there will be no place in people's brains.

No matter what product or service you're selling, you can ask yourself the old question to know if you're positioning yourself wrong?

What is it?

The question is - what is it?

Ask yourself "what is it?" and you'll know if your positioning is wrong.

when people see "Small tradeWith the four words "media", many people don't know anything about new things and have never heard of the company's name.

Yesterday I shared the positioning of Wechat Media - "WeChat Costco", and today I will briefly introduce the "painter" of Wechat Media.

Now, let's briefly introduce the "painter" of Wechat Business Media.

If the user doesn't understand what it is, it needs to correlate what the user's brain knows.

What is a plasterer?

"Pastorian" is a member of Wechat Media and makes money by selling goods for Wechat business.

Wechat Media has a book also called "Pastorian", which is a must-read textbook for Wechat Media's members.

What is the meaning of the member's name in Painter?Because it is a new thing, people are asked "what is it", and it may not be easy to understand for a while. At this time, they canCorrelating what the brain already knows makes it easier for people to understand, now let's interpret the origin and meaning of the name of the Painter's member.

origin of the name painter

• Fans - Fan Economy
• Swipe - swipe to sell
• Craftsman - Craftsman Spirit

The meaning of "painter" - the fan economy is from a star, and the craftsman's spirit is to make money by selling goods.

As long as we want to make money, we can join the Painter members to learn WeChat marketing, whether it is part-time or full-time.

What Painter members do is to use the WeChat marketing knowledge learned in the Painter's classroom to practice, to do wechat business with the spirit of craftsmanship to gracefully brush the screen to sell goods, and to effectively use their spare time to earn extra income.

(The theme of this article is how to know if the positioning is wrong when doing WeChat marketing, and about the detailed introduction of the painter members, I will write an article to share in the future)