Chen Weiliang: What is the appropriate name for the WeChat public account?3 principles for changing the name of WeChat official account

Chen Weiliang: What is the appropriate name for the WeChat official account?Principles of renaming WeChat official account

November 2017, 4 Chen WeiliangParticipate in the sharing of the special training camp

A friend's WeChat official account name has been changed twice, and he is not satisfied with the change. He plans to change the official account name again.

In fact, the name of the WeChat public account has been changed over and over.Public account promotionNot so good.

The name of the public account he took for the first time was very good.Dongguan"Extreme street fitness", street fitness is a very good keyword, I just searched for this keyword on WeChat and followed his WeChat public account.

Common mistakes in naming WeChat public accounts

After that, he changed his name to "Xiao xx" (secrets will not be disclosed here), which is even worse. What is "Xiao xx" difficult for outsiders to understand?

I heard that he has plans to change his name to "xx warrior" recently. I saw this name and knew that it was a WeChat public account that was not good for him.Positioning, for 2 reasons:

• 1. The word is not included in the WeChat index because almost no one searches it.
• 2. What is it that others cannot quickly understand?

If you want to know your ownWechat marketingWhether the positioning is wrong, you can ask yourself, and also ask outsiders "what is it?" If outsiders can't understand it well, then this kind of positioning is not very good.

So I suggested that he check the "WeChat Index", and the principle of renaming the WeChat Official Account is to include the keywords of the WeChat Index, so that we can obtain WeChat in the future.SEOpassive traffic.

Directly search for "WeChat Index" in WeChat to open and use WeChat Index:

Note: Sensitive words cannot be used in the naming of WeChat Official Accounts.

Principles of WeChat Official Account Renaming

• 1. It is recommended to select keywords with WeChat index
• 2. Others can quickly understand
• 3. Insensitive words

The book "Positioning" mentions: "The most important thing is that successful positioning needs to be consistent and must persist for several years."

Whether we are doing WeChat public account promotion and operationself-media, or doSmall tradeIt is also necessary to do a good job of positioning first, and it is necessary to be firm in the positioning that has been done well, otherwise, the efforts and accumulations made before will likely have to be done all over again.

To learn more tips for making money, please pay attention to the WeChat public account: cwlboke