How to find reasons for consumers to buy?10 reasons to get customers to place an order to buy a product

learn to doInternet marketingThe purpose of promotion is to let customers place an order to make a purchase.

will get E-commerceWe think it's good that training practitioners share super-valued secrets that drive why customers place an order to buy.

So, here is the summary of this super valuable secret.

After reading it, I hope you will writeFacebookCopywritingOr planning marketing content, you can involuntarily design attractive and popular copywriting.

How to find reasons for consumers to buy?

From product reviews, we can find reasons for consumers to buy.

When we designed products in the early days, the content displayed on the detail page was often not the information that customers actually needed, so it was difficult for customers to choose whether to buy the product.

• Is the product I purchased really what I need?
• What needs and satisfactions can it bring me?

How to let customers choose to buy easily, quickly and without hassle?

When we design product detail pages, we can browse detailed reviews of customers to find their actual satisfaction.

• What are the needs of the customer and what the customer does not need?
• Record and find keywords and categorize them to better find what customers actually need.

Baby diaper manufacturer, how to find a reason to buy the product?

"Convenient, one-time", this reason?

Could this be a selling point?Incorrect!

In U.S. history, companies have suffered this loss when diapers were first introduced.

Because of this reason for buying things, many young mothers at that time felt that buying such things would make their mother-in-law feel like a lazy daughter-in-law, so they were not very willing to buy them.

Later, after investigation and research, the company changed the reason for purchase to:Diapers are comfortable, dry and protect your baby's buttocks well.

Such "reasons to buy" can be accepted by everyone, and since then, the sales of diapers have skyrocketed.

This successful case of finding a reason for consumers to buy tells us that we should not take things for granted, but should delve into the needs of consumers, and then shape the "reasons to buy" from the consumer's point of view, so that our sales will be very different.

Judging from this example, is the "convenience and disposable" purchase reason for the baby diaper factory really the needs of the customer?

• In fact, it is not the case, "very convenient, one-time" simply does not impress customers, because they are not what customers actually want.
• After the customer bought it, he changed the diaper for the baby, which is comfortable and dry, and can also protect the baby's butt well.
• Bao is very dry and comfortable to wear, so everyone accepts this reason to buy.

So if you want to impress customers, you need to have something that customers care about.

Even if your copy is luxurious, elegant and high-end, is that really what the client wants?

Final Thoughts

• No matter what industry, we do any design.All need customer support, how to impress customers?
• Then we need a reason that can impress customers and make them choose to buy.

When a person buys anything, he will try his best to find a reason to convince himself to place an order.

becauseThe essence of the product is the reason to buy, the reason why consumers buy the product, so when you have 100 potential customers, there are 100 potential reasons to place an order with you.

• Today, for example, you are selling lipstick, and some people buy it for the limited-edition packaging design;
• Some people buy it because the color number is white and good-looking, and some people buy it to get praise;
• Some people buy it to save time, and after using the lipstick, it looks like full makeup...

You see, there are thousands of reasons to stimulate every consumer's desire to shop.

If we only use words like "new" and "special", then we will attract very few people.

So how should your ad copy be written so that 100 people can see it and 99 people will be excited?

10 reasons to get customers to place an order to buy a product

Here are 10 reasons that often drive people’s buying decisions, and you’ll definitely recheck your own copy after reading it.

1. Make money
2. save money
3. save time
4. avoid trouble
5. escape from mental or physical pain
6. More comfortable
7. cleaner and healthier
8. be praised
9. feel more loved
10. Raise their popularity or status symbol

In fact, as long as you can think of the reasons why buyers may buy, and combine it with your products or services, you can easily make more people excited after reading it.

I will share it when I have time in the future. How do these 10 secrets (XNUMX reasons for customers to buy products) apply to their own business?