What misunderstandings will a foreign trade novice fall into?Common Misunderstandings of Enterprise Self-built Website Optimization

Many foreign trade sellers are doing foreign tradeWeb Promotion, did a lot ofdrainagework, or even paid paid promotion, butInternet marketingThe effect is still unsatisfactory.

In addition to the specific network promotion methods and professional reasons, the construction of the foreign trade website itself is also an important factor affecting the effect, so this article will introduce some common enterprisesBuilding websiteMisunderstanding.

No actual site goal

Some foreign trade sellers see other people's websites or their peers' websites work well when they build their websites, so they find website construction companies to build websites, but what is the purpose of their website?

• They hope to achieve the ultimate goal of website construction, but they do not consider a clear website goals.
• At the beginning of the construction of such a website, the thinking of foreign trade people was quite confusing, and there were no clear requirements for the content, layout, and functions of the website.
• Such sites often fail to achieve online marketing purposes.

Website design does not meet customer aesthetics

When many foreign trade people build a website, they judge the quality of the website design from their own subjective point of view.

Some people think that the more effects, the cooler and more professional the website.

But in fact, it is not.

1. The aesthetics and styles of domestic and foreign websites are different.
2. Foreign countries pay more attention to the simplicity and clarity of website design, and the colors are relatively simple.
3. Therefore, before building a foreign trade website, you must understand the aesthetic habits of the target customer group, and then design it.

It is best to choose a website construction company that specializes in foreign trade websites.

Website opens very slowly

• The opening speed of a foreign trade website not only affects the optimization of the website, but also has a great impact on the user experience.
• If the website opens too slowly, users will wait impatiently for the website to open and close the website, resulting in loss of visitors.
• Affecting website opening speed mainly includes server selection, website code, website image usage, etc., especially server selection.
• Some website building companies choose Chinese domestic servers for enterprises to reduce costs.
• When the domestic server in China is opened abroad, the response time is long, causing foreign customers to open your website slowly.

wrong keywords

• Keywords are very important for the construction and promotion of foreign trade websites, they will affect the traffic on your website.
• Many companies' foreign trade websites do not have traffic, or there is no stable source of traffic, which often has a lot to do with the choice of keywords.
• Keywords must select a certain number of search terms.
• Some Internet companies promise to rank for keywords in order to be able to sign orders;
• Some even charge a fee for ranking, but if you look closely at these keywords, many of them have no search volume, and such keywords have no traffic even if they rank.
• In addition, companies usually engaged in the construction and promotion of foreign trade websites are B2B companies, while some companies choose big words with retail attributes.
• These keywords are highly competitive, difficult to optimize, and inaccurate, which will cause companies to do a lot of optimization work, but it is ineffective.

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Lack of content on foreign trade websites

• Some foreign trade people did not do a good job in website planning and data sorting when building a website, resulting in a website with only a simple framework and no substantive content.
• The pages of this site contain very little text.
• Such sites are very unfriendly to Google and difficult to optimize the site.
• Therefore, foreign trade people are in the process of building a website and building a website.
• Be sure to cooperate with the website construction company to prepare materials, so that the content of the website is rich, and it is also very helpful for the later transformation of the website.

Duplicate website content

• Do foreign trade people who promote foreign trade websites.How many should know that Google prefers original content, so it can't flesh out site content, or sites during site construction, directly copy content from peer sites.
• There is a growing demand for originality.
• If you want your website to rank better, you have to improve original content.
• Of course, if you can't be completely original, at least high qualityAIsoftwareRewrite the original.
• The above are the 6 common misunderstandings of foreign trade websites shared by foreign trade people, hoping to help sellers.