How to operate an independent foreign trade station to attract traffic?

3rd party with AmazonE-commerceComparing platforms, operating an independent foreign trade station has its own advantages and disadvantages.

The advantage is that the sellers of the cross-border e-commerce independent station are not restricted by the platform policy, and the sellers can upload and edit products freely, with a high degree of freedom and higher ability requirements.

In addition to basic operations, you also need to understandBuilding website,SEOAnd code optimization, after all, these are all on the Amazon platform, sellers don't have to worry.

How to operate an independent foreign trade stationdrainagethe amount?

In fact, in the early stage, the seller built an independent website platform, and it was easier to upload products, but the first wave of traffic was very difficult and important.

So, how can novice sellers stand independentlydrainageWhat about the amount?

Outside the 4 major stations of cross-border e-commerceDrainage promotionmethod

1. Make good use of comments to improve the content of independent sites
2. PutFacebookAdvertising traffic
3. TikTok influencer promotion drives traffic
4. Make good use of the secondary classification of independent stations for long-tail SEO

Make good use of comments to improve the content of independent sites

• Many independent website sellers do not pay much attention to customer reviews because they are not controlled by the Amazon platform.
• However, good reviews can directly help an independent site get a lot of traffic.
• Because the more independent websites have more reviews, the richer the content, and the higher the browsing frequency of buyers.
• There are some algorithms involved here, I will not repeat them one by one, as long as the seller knows this principle.

Run Facebook Ads to Drive Traffic

• Many novice sellers ignore Facebook’s way of driving traffic.
• In fact, the effect of putting some ads and promoting products on Facebook is obvious.
• Because Facebook has a huge audience, and the platform has a wide tolerance for sellers' ads, it is the sellerWeb PromotionPreferred.

TikTok influencer promotion drives traffic

• byVibratoThe international version of TikTok anchors divert traffic to independent stations.
• TikTok is a platform with a lot of traffic at this stage, and TikTok's popular products are often brought by some Internet celebrities.
• Independent website sellers can also choose ace products, let the celebrities on TikTok bring the goods, and a product brings traffic to the independent website.

The following tutorial shares how to bind a TikTok accountHong Kong mobile number ▼

🔗Can I register TikTok with a Hong Kong mobile phone number? How to bind a TikTok account to a Hong Kong number

🔗How to download TikTok in China? Tutorial on domestic registration of the international version of Douyin TikTok

Make good use of the secondary classification of independent stations for long-tail SEO

• The independent website has a secondary classification. Sellers can write articles related to products for long-tail keyword SEO. Many sellers ignore this part. In fact, this part is very important.
• You know that you can only edit product keywords in the product listing, but not a comprehensive and systematic description of the product.
• The secondary classification section can make up for this deficiency. Buyers will have a channel to understand your products more systematically and comprehensively, and even forward product-related articles.

To do English long-tail word SEO, it is best to use the keyword magic tool, so as to dig out high-value long-tail keywords▼

The above are the 4 ways to attract traffic to independent websites that we have summarized. I hope it will be helpful to you.