How to optimize the internal chain of cross-border e-commerce independent stations?Foreign trade SEO internal chain layout strategy

stand-alone stationE-commerceSellers should know that one of the biggest functions of the internal chain is to transmit the internal weight of the seller's website page.

Quickly increase the weight of pages with low weight values, especially some sellers do not pay attention to guiding Link juice to product pages.

What is Link Juice?

Link Juice can also be called Link Equity. Link Juice can be translated as "link juice" in Chinese, which refers to the content passed between links in a web page.

Anchor text is also taken into account when external sites provide you with backlinks.

Link Juice is basically something that is passed between links, like Pagerank.

These things passed between links were called Pageranks in the early days.

What are the factors that affect the delivery of Link Juice?

1. Factors that affect the Pagerank delivered by Link Juice include:
2. page relevance
3. Source site and page weight
4. Is there a nofollow attribute
5. source link location
6. The number of links to the source link page

How do independent cross-border e-commerce stations do internal chainingSEOoptimization?

Let's take a look at the optimization strategy of SEO internal chain layout of foreign trade websites:

Internal links are spread across the main core pages of the website

What is the core page of the website?

• The homepage must be one, so the homepage must have internal links.
• Some about us, homepage content involving product keywords can directly point to internal links to specific product pages.

The website navigation menu can also be seen as an internal link

In fact, the more important role of the navigation menu is to facilitate buyers to click directly to the target page.
If the seller is currently mainly promoting a certain product, the seller can directly add the product link to the top of the navigation.

But putting too many product links on the navigation is not recommended.

You can categorize some major products, such as popular products on the navigation.

try not to omit breadcrumbs

• Do not underestimate this breadcrumb (breadcrumb), it is very important to Google.
• When Google crawlers visit a page, if there are breadcrumbs, they will crawl along the breadcrumb link.
• Also, breadcrumb links are usually found at the top of every page of a website.
• Sellers know that the higher the link, the more authority to go through, so breadcrumbs are important.
• 4. Add internal links to the pages with the most external links

Use industry-related words as anchor text for internal links

• Don't use anchor text like "click here" and don't use anchor text like "click here."
• The vague description of anchor text is not conducive to the search engine optimization of the site.
• If there is anchor text such as "click to read", it should be tagged with nofollow.

Regularly check 404 dead internal links

• For some e-commerce sites, it is natural to have thousands of pages and 404 error pages.
• Because sometimes sellers don't know when to delete a page, but the page has been indexed by Google.
• The most important thing about 404 pages is that they affect the user experience and waste link juice.

The solution is simple:

• If the 404 page is deleted by mistake, please recreate the same page as before and use a 301 redirectWordPress plugin, 301 redirect to the previous page.
• If the seller does not want the previous page, please reclassify the product category page or related pages.
• In short, don’t let buyers stay on the 404 page, it will increase the page bounce rate of the seller’s website.

To find out if a website has dead links in batches, you can use the 404 error page detection tool. For the operation method, please browse the tutorial below▼

How to find out if a website has dead links in batches? 404 error page detection tool

Bad dead links can seriously affect the user experience of a website.Whether a user is browsing a page of your website or an external link within a page, encountering a 404 error page can be unpleasant.Dead links also affect getting through internal and external links...