How to do the navigation bar of e-commerce website design?Website navigation bar design specification essentials

The navigation bar of a standalone website isE-commerceThe seller displays the product and brand tone of the independent website to the buyer within a limited range of information, so what should be paid attention to in the interaction and visual design of the navigation bar?

How to do the navigation bar of e-commerce website design?

1) Reduce the difficulty of operating the navigation bar

• To a certain extent, the navigation bar can inspire buyers to learn to think about their next actions.
• When designing the navigation bar, it can be properly assumed that the object of use is a new buyer or an impatient buyer, try to reduce the difficulty of operating the navigation, meet the needs of buying at the first time, and do not feel complicated and cumbersome as a buyer.

2) Fixed navigation bar position

• Top navigation can be selected at any time within the visible range of the screen.
• No matter how deep the buyer scrolls down the page or jumps to other pages on the site, the navigation bar can remain at the top of the screen to meet the buyer's target needs.

3) A search function can be added to simplify navigation

• The search function provides buyers with shortcuts to find what they are looking for, saving time and access costs.

4) Proper use of ad space in the navigation bar

• Appropriately increasing ad space in the navigation bar will not be offensive to buyers, but it can improve the buyer's experience.
• Pay attention to setting the content that buyers are interested in, and carefully design pictures, ad titles, and ad descriptions to attract buyers to click and increase conversion rates.

Independent website navigation bar design specification essentials

1) Follow the color matching principle

• The navigation bar needs to be combined with the overall color scheme of the homepage to ensure a unified style of the independent site.
• The navigation bar is arranged in shades to differentiate the navigation bar from the rest.
• At the same time, when using color, avoid large areas of light, which will indirectly affect the recognition of the navigation bar text.

2) Iconization of common functions

• Pictures have more visual impact than words.
• By conveying something concrete, buyers can easily understand what they mean.
• For buyers, the cultivation of long-term independent shopping habits allows buyers to establish a fixed image—abstract word cognition, such as a magnifying glass representing an inquiry, a person representing an account, a bag or a shopping cart to indicate the purchase. commodity.
• Such content can be displayed by icons.

The above are the precautions for the design specifications of the website navigation bar that we have summarized. I hope it will be helpful to you.