What are the page structures of cross-border e-commerce B2B websites? B2B product detail page optimization

In fact, it is not as difficult as you think to be an independent station.

Many cross-border B2B sites are simple:

• The website is to upload the seller's products;
• Simply decorate the home page;
• Introduce a few paragraphs of text;
• The news blog interface has not been updated for a long time;
• There is not a single online instant messenger available on the website.

The following takes B2B website as an example, and elaborates around 7 aspects.

Website homepage and navigation bar

Most buyers come to a seller’s website and the first thing they see is the seller’s homepage, so there are a number of reasons why a buyer’s willingness to stay on a seller’s homepage is unattractive.

From top to bottom is the website homepage: navigation bar, banner image, product display, about us, buyer story, bottom navigation.

About Us

• This page is very important for B2B sites, and most buyers who are interested in the seller's products will visit this page.
• Pack the company with heart, and the seller will definitely get the corresponding benefits.
• I have seen many friends' websites, this page is very simple.

Product surface

As the only way for products to reach customers, product pages require us to put more effort into our business.

• The product page listing contains six elements, namely: title, picture, main function/feature introduction, product description, product review, and product rating.
• Search for listings similar to product pages, and you'll see how other sellers have handled it and what the conversion rate is.
• Compare with your own product page listing, find breakthroughs and room for improvement, and increase conversion rate.

High-quality product detail page optimization

How to write a high-quality product page listing?

There are several methods as follows.

Precise settings for classification nodes

The precise setting of the classification node can effectively improve the exposure.

• When uploading products, the settings of the category node are very important.
  In the setting of classification nodes, we need to fully refine the respective purposes of branch nodes and leaf nodes.
• Branch nodes are used to create store designs and leaf nodes are used to add products.
• In the branch node, specify the two as different font colors to avoid confusion and reduce product exposure.

The ingenuity of product titles

• The title is the first "pioneer" for the product to reach customers, and together with the cover image, it constitutes the main force for attracting clicks.
• When we write the title, we need to subtly bury the core keywords in the title, first increase the exposure rate of product search, and then attract clicks through high-quality and attractive titles.
• different cross bordersE-commercePlatforms have different headline writing formulas.
• As long as the title is written according to the formula, each word in the title can be searched individually.

Accurately grasp the product page description

The product page description is the part of the operation work that tests the understanding of consumers the most.

A good product page listing cannot lack product descriptions that can accurately grasp the consumer needs of the target group.

1. What does the consumer want to buy in this purchase?
2. Is it the practicality of the product?
3. still beautifulLifefantasies and longings?

All of this is achieved through product descriptions.

 The clever idea of ​​product images

• Product display pictures as early asE-commerceWhen shopping has grown rapidly, it has gone beyond the simplest display meaning.
• Product details from different angles are difficult to have aesthetics and vision.
• Only by deeply integrating the purchase point of the product with the product display picture can the perfect communication of the high-quality product page listing be achieved.
• Atmospheric listings stand out among similar products.

In addition to the above 4 points, we also need to analyze competitors' listings of products of the same type, investigate and improve through analysis, find bright spots from competitors with high conversion rates and adopt them, optimize our products, and strengthen our competitiveness.

B2B inquiry method

• The purpose of an independent website is to provide buyers with more information, so emails, forms, and web communication tools are essential elements for marketing a website.
• Because it is an English website, do not leave WeChat QR codes or the like, because WeChat may not be popular in foreign countries.

Contact Us

Some sites will have a lot of information set up on this page, which is not only cluttered, but cluttered.

• The information on this page, the simpler the layout, the better.Contact information should not give buyers too many options.
• It is recommended to keep only one frequently used mailbox.
• It is recommended to set the mailbox as a required item in the form, and the required items should not exceed three items at most.

website speed

Whether direct traffic orSEOThe experience of keyword search traffic and website opening speed is essential, which is also the biggest factor affecting the bounce rate of a website.

So everyone must be concerned about how to make their website open particularly fast.

Also, please don't autoplay videos as it can seriously impact ecommerce site speed.

How to effectively improve website loading speed?

How independent sites improve user experience?

Improving the loading speed of the website can improve the user experience of the website. The best solution is to add a CDN to the website.

Compared with CDN enabled and without CDN, there is a significant gap in the loading speed of web pages.

Therefore, adding a foreign record-free CDN to the website is definitely a good way to improve the speed of opening the webpage.

Please click the link below to view the CDN tutorial▼

🔗Foreign CDN service providers are recommended for foreign trade registration exemption: Stackpath CDN setup tutorial

The above is our summary of the page structure of the cross-border e-commerce B2B website?I hope to be helpful.