What does cross-border e-commerce independent station mean? What is the professional English expression of independent station?

The three words "independent station" often appear together with other words, such as cross-borderE-commerceIndependent station, foreign trade independent station, cross-border independent station, e-commerce independent station, etc...

From this phenomenon, independent stations are closely related to cross-border and onlineE-commerceRetail is closely related.

What does stand alone mean?

• First, a station refers to a website.
• stand-alone stationE-commerceRealm A website with separate domains, spaces, and pages.
• Through the website, your product can beWeb Promotion, sales, after-sales and a series of transactions and services.

Why is it called an independent station?

• Independent station, why independent?
• Because it doesn't belong to any platform.
• In the case of legal compliance, the traffic brought by website promotion, brand impression, popularity, etc. belongs to independent websites;
• Therefore, a simple stand-alone site that is just built has almost no organic traffic since it does not belong to any platform.

What is the professional English expression of the independent station?

1. The first is the most common Ecommerce Website
2. The second is the Stand Alone Website
3. The third is Online Shopping Website

• English collectively referred to as E-commerce, that is, e-commerce.
• The independent station is more like a concept that is convenient for Chinese people to understand.

• The term independent station was first used to distinguish third-party platforms such as Amazon, ebay, and Wish.
• It is essentially a sales channel for e-commerce.

There is a misunderstanding here:Many sellers who are new to independent websites will think that independent websites and third-party platforms are in conflict, but this is not the case.

• Sellers in the industry prefer to figuratively call it walking on two legs.
• The independent station is the second curve of cross-border e-commerce growth.
• Establish your own sales channels and have your own trading website, that is, an independent cross-border e-commerce website - an independent station.

Why are there few independent channels for domestic e-commerce companies in China?

Because cross-border e-commerce always follows a key point: localization.

• This is not only to effectively meet the needs and preferences of local buyers, but also to meet buyers' expectations that the brand concept will hit the target buyers.
• The independent station is such a shopping channel that conforms to the habits of overseas buyers, just like Chinese domestic buyers directly enter the platform.
• For Chinese domestic buyers, there is a lack of credit support and interest protection from third-party platforms.
• If payment is not made, the goods do not match the actual description, which often results in great losses.
• One of the resistances of independent stations is trust, but the mature overseas credit card mechanism effectively protects the interests of overseas buyers and enables them to develop the habit of independent online shopping.

The above is our summary of cross-border sellers in order to better understand the practices of independent websites, hope it will be helpful to you.