How to write a copy to improve sales performance?Consumer Psychology Improves Sales Efficiency

How to write Facebook ad copy?

PutFacebookAt its core, advertising is constantly testing multiple different salesCopywriting, find the ad copy of the transaction conversion rate, and thenE-commerceThe platform can be enlarged and launched, and finally can effectively improve the sales performance.

The essence of human beings is to seek advantages and avoid disadvantages, avoid pain, and pursuehappinessHappiness is human nature.

Psychology experts have studied more than 100 companies, including e-commerce platforms Shopee, Lazada, Apple... They have one thing in common, that is, a very powerful consumer psychology.

How to write a copy to improve sales performance?

Now let’s share the 7 major consumer psychology to improve sales performance, I hope it can help you improve sales efficiency.

7 major consumer psychology, let you improve sales performance:

1. follow suit
2. afraid of losing
3. Halo effect
4. anchoring effect
5. reciprocity effect
6. scarcity effect
7. Difficulty choosing

follow suit

If someone else is doing the same thing, chances are you will be doing the same thing.

Tip: Show how many people use or buy your service

afraid of losing

People worry more about losing than gaining.

Tip: Tell customers how much they can save if they buy your product/service?

Halo effect

• The halo effect, also known as the halo effect, is a factor that affects interpersonal perception.
• The nature or characteristics of this strong perception of love house and Wu, just like the halo of the moon halo, spreads and diffuses to the surrounding, so people call this psychological effect the halo effect vividly.

The opposite of the halo effect is the demon effect.

• That is, having a bad impression of a certain quality of a person or of a certain characteristic of an item makes people underestimate other qualities of the person or other characteristics of the item.

The celebrity effect is a typical halo effect.

• It is not difficult to find that most of the advertisements are those famous singers and movie stars, and those lesser-known little ones.personBut rarely seen.
• Because the products launched by stars are more likely to be recognized by everyone.
• Once a writer becomes famous, the manuscripts that used to be at the bottom of the box will not have to worry about being published, and all the works will not have to worry about selling.This is the effect of the halo effect.

How can companies make their products known and accepted by the public?

• A shortcut is to have the company's image or products affixed to celebrities, and have celebrities promote the company.
• In this way, you can use the celebrity's "fame" to help companies gather more popularity.
• Make sure that when people think of the company's products, they think of celebrities they're associated with.
• If a person excels in one thing, others will assume that you will excel in other things, and have more confidence in you.

Tip: Invest in the branding of the company and product, so if you make more products, people will directly have confidence in your product/service

anchoring effect

If you show a high price first, customers will be less sensitive to the price later.

Tip: The product/service you sell must show a high price first.

reciprocity effect

If you want to sell, you must first learn to give.

Tip: Give value, give good advice to customers, then get the customer's email,cellphone number, you can follow up later.

scarcity effect

The less the same product, the more others cherish it.

Tip: Let customers know how much of your product is left?

Selection difficulties

The more choices people have, the lazier they are.

Tip: Put a call to action on your landing page, just fine.

How to write a copy of the sales burst?You can click the link below to learn the principles and skills of Bomb Sale advertising copywriting ▼

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