Share what essential cold knowledge you need to know about SMS marketing for cross-border e-commerce websites

Mobile SMS SMS Marketing, Cross-borderE-commerceSellers can communicate with buyers by sending promotions and adding new file coupons through SMS marketing.

Buyers can choose whether to accept marketing materials and participate in SMS marketing.

What do independent website sellers built with Shopify need to know to use SMS marketing?

Familiarity with SMS marketing terminology

Before launching an SMS marketing strategy for their Shopify store, sellers first need to understand the relevant terminology and then ensure that they are using Shopify's SMS for proper marketing.

The two most basic terms of SMS marketing:

1. Shortcode
2. keyword

Shortcode:

• Sellers can use Shortcode to send and receive text messages without privatecellphone number.
• Shortcode is a number used by sellers to send SMS messages, associated with SMS marketing campaigns.
• Use Shortcode to replace personal contact numbers to avoid confusion between personal and business contacts.

Keyword:

• This keyword can help measure the success of each SMS marketing campaign.
• Keywords are seller-predefined phrases.
• Different keywords can be used for differentInternet marketingMarketing.
• Sellers can use keywords to measure the effectiveness of a set of ads.

Learn about TCPA and GDPR compliance

Since SMS marketing must be permission based, there are many regulations and compliances regulating the business to prevent abuse.

The Telephone Consumer Protection Act (TCPA) regulates what information sellers can send and when.

Familiarize yourself with not only the relevant TCPA Acts, but also the laws and regulations chosen for the SMS market application.

The General Data Protection Regulation (GDPR) provides protection for buyer data.

GDRP ensures that buyers do not receive SMS marketing messages without their permission.

For SMS marketing, sellers must check whether there are other relevant laws and regulations.

By doing this, sellers can avoid many of the major legal issues that come with SMS marketing strategies.