Why is the enterprise foreign trade independent station suitable for email marketing planning?

In foreign countries, e-mail communication is the most important way in the process of foreign trade, and it is also one of the most commonly used communication methods.

Why do electronicemail marketing?

Why are independent website sellers more likely to do email marketing?

There are 41 billion email users worldwide, equivalent to more than half of the world's email users.

This is a channel that can reach a large number of users.Mastering this channel is important.

Free traffic method is not fixed

Although advertising,SEO, Social, etc. can bring traffic, but these traffic are not fixed.

It would be very disadvantageous if there is no efficient way to aggregate this traffic.

Getting users to subscribe to sellers' emails is the most economical and feasible way to accumulate traffic.

Subscribers, these are the seller's own private domain traffic, which is an asset owned by the seller.

• Sellers can actually collect their mailboxes.
• This is an important part of a seller's private domain traffic.
• Email marketing allows sellers to stay in touch with these users at a very low cost, encouraging first-time or even repeat purchases, greatly reducing sellers’Internet marketingCost anddrainagevolume cost.
• Sellers must be one of the most important links in creating a closed traffic loop.

The conversion rate of email marketing is relatively high

But there is a premise here, that is, the kind of website that sellers do is relatively vertical.

If it is a pure explosive product or a grocery station, the seller's email marketing may not be able to achieve such a high conversion rate.

Email Marketing Helps Boost Overall Revenue

Welcome to order emails and cancel purchases from cart emails can help websites optimize conversion rates.

Daily startup emails, email marketing, and advisory emails can help your website increase your overall repurchase rate.

Email marketing systems can help sellers find high-value customers quickly.

For them, they can launch some products with a high unit price, thereby increasing the unit price of the entire customer.

Email marketing in general will remain stable

Algorithms of advertising platforms may change, as will organic traffic algorithms such as SEO and social.

It might have been a good strategy for sellers some time ago, but after a while, nothing good.

However, email marketing is relatively less affected by algorithms and is relatively stable.

Based on the above five points, email marketing is undoubtedly an independent cross-borderE-commerceAn integral part of the website.