Do you make money by selling women's clothing on Douyin live broadcast now?Is it good to do?How much do you need to invest?

The first point,VibratoWomen's clothing live special in-roll competition.

• On the surface, gross margins are high, but in reality 10 out of 9 are losing money, let me tell you one thing.
• Because in the women's clothing industry, the threshold is low, too many people do it, and the fittest are eliminated, resulting in the gathering of experts in the women's clothing track.

Second, popular styles are easy to imitate.

• A popular style is very popular, and several or even dozens of the same style will be released within a week;
• And with a lower price than the other, it quickly became a Red Sea market.

Now, how much money do you need to invest to sell women's clothing on Douyin live broadcast?

The third point is that the studio in the Douyin live room is very expensive.

• The atmosphere of the women's live broadcast room is very important, so the requirements for hardware are also very high.
• Decoration and equipment starting from 10 RMB.
• Team input is also higher than in other industries.
• There are at least five people in a live room.
• The salary of the anchor, operation, deputy anchor, central control and customer service is not low, and the monthly salary expenditure is 10+.

Do you make money by selling women's clothing on Douyin live broadcast now?

Fourth, the return rate of women's clothing is high.

• Live broadcast is different from ordinaryE-commerce, is an impulse consumption.
• However, the return rate of women's clothing itself is very high, and the effect of wearing it on a model is completely different from that of ordinary people.
• The return rate is over 50%.

The fifth point is that the consumption power of the user group watching Douyin live broadcast is low.

• Most of them are for cheap, and they have to send benefits every day to keep them.
• It is difficult to build a live broadcast room with a high unit price.
• Only personal IPs with high unit price can be used.

After making a personal IP, you will have your own traffic, and it is easy to go out and do it yourself.

Is it good to do Douyin live broadcast to sell women's clothing now?

The sixth point: The work intensity is too high, a group of people runs continuously, and women's clothing is generally broadcast 4-6 hours a day.

• During this period, everyone was too concentrated and could not rest, resulting in unstable personnel and poor continuity.
• So take a closer look, except for the big brands or the boss's personal IP, few women's clothing studios continue to do well.
• Many of them were popular for a while and then disappeared.

Seventh point: It is not recommended for beginners to blindly enter the live broadcast of Douyin women's clothing.