Douyin live broadcast platform does not have a live broadcast type? 3 types of innovative webcast delivery

Why don't we like live streaming?

Some people did more than 100 live broadcasts last year, including clothing, shoes and hats, condiments, and fresh food...

VibratoThe live broadcast platform does not have a live broadcast type?

Tutorial-type live streaming requires a wealth of knowledge and experience.

3 types of innovative webcast delivery

Here is a summary of the three types of innovative webcast delivery:

1. Bring goods
2. Talent
3. 教程

The main thing here is to bring goods.

Unmanned live delivery type

• This is entry level, you don't need a streamer.
• Make a video material first, and then hang a product link of the product library (selected alliance).
• During the live broadcast, throughsoftwarePlay, you can sell this material.
• The advantage is that there is no threshold, the disadvantage is that there is no interaction, it is useless to be easily reported, and opening a new account requires a steady stream of new ID cards.

Semi-unmanned live broadcast delivery type

• You need an anchor, but you can hide your face and hands, such as those who sell manicures or seafood.
• In the video, many people are pretending to be swimming crabs, and the anchor narrates.
• Many people mistakenly think that it is a live broadcast. In fact, the video is recorded and the voice of the anchor is real.
• It is a green screen keying semi-unmanned selling fish, the background is a fishing boat, and the anchor is holding a fish on the screen.
• The advantage is that the threshold is low, and the disadvantage is that there are too many people and fierce competition.

Live broadcast delivery type

It is divided into store self-broadcasting and live broadcast by experts.

• In-store self-broadcasting refers to the binding of the store and the live broadcast account.
• This account only sells products from its own store for 365 days, such as Anta and Peacebird live broadcast rooms, which are officially owned.
• The anchors are their own employees.The advantage is that it is professional and convincing, while the disadvantage is that the product is single and boring.

Bringing goods to a master means that the brand side finds a master to bring goods to him.

Daren uses his own account to link the store.

For example, in Lao Luo's live broadcast room, the links currently broadcast come from many different stores.

There are many merchants who are looking for talents and celebrities to do live broadcasts and bring goods.

• Here, I would like to say that head experts are very friendly to well-known big brands.
• Generally, there is no pit fee, and the commission is not high, because they need the endorsement of big brands;
• For small brands, pit fees and commissions will be higher.To put it bluntly, this money is earned from you.
• The advantage of bringing goods by experts is that they bring their own traffic (sometimes you need to buy them), which is more lively and interesting than self-broadcasting, with more categories and tricks, but the disadvantage is that the cost is high.

The most fragrant is that the merchants themselves become experts.

• For example, the former Red Star Hongxing Erke, and now some Anta anchors are also very good now.
• At present, the mainstream platforms for anchors to bring goods are Douyin, Kuaishou,Taobao.
• Little Red BookWithout this attribute, video accounts are not popular yet, but they are growing rapidly.

I don't like live streaming because I have seen the essence - the live streaming room is cheaper than anyone else, and the price is compared.

This is determined by the user of the live broadcast.

Why do some people spend so much time watching live broadcasts?It's just cheap.

There are high-spending people in the live broadcast room, but very few.It is impossible for them to watch the live broadcast every day, so the live broadcast room with high customer unit price is often very short.

Talent live broadcast type

In 2022, Dongfang Select will take a different approach, knowledge + feelings, and the popularity will not decrease for three months, because users have gained (knowledge) in the live broadcast room and are willing to pay for "feelings".

But whether it can last is a question mark, because you have to pay a premium to make knowledge and feelings.

Once there is a premium, there will be the sister-in-law of the farmers in the northeast and the brothers of the farmers in the northwest.Without a premium, how to support high-cost teams and operations?

Tutorial Live Type

For example, teaching you makeup, dressing, cooking at the same time, and bringing goods along the way is better than simply selling goods.

But it also needs a steady stream of new traffic, because the most difficult thing in the live broadcast room is not the thousands of people online, but the steady stream of traffic every day.

Because most of the audience has learned to leave, you have to keep pulling new ones.

According to our observations, so far, very few live studios have been able to stabilize for more than a year.