How do new products make explosions?Taobao e-commerce from 0 to 1 to create super popular products method

It feels too low-level to always follow other people's popular products. How to create popular products by yourself?

1. second-rateE-commerceOperations will only follow the hot hits.
2. third-rateTaobaoOperations can only brush orders.
3. first classInternet marketingExperts, create explosive models from scratch.

How do new products make explosions?

Here's to share a specific case and four steps to create a hit.

1. First: Find the elements that make a hit.
2. Second: Add hot-selling elements to the Red Ocean category.
3. Third: Minimize the test,Little Red Book.VibratoSee the feedback.
4. Fourth: The success of the test is large-scaleWeb PromotionAdvertise.

The risks and benefits generated are enormous, please be aware of the risks.

Self-funded.

The above is for reference only.

How to choose popular products in Taobao stores?

learn by analogy:

• lace trim + gray pleated skirt;
• Lotus Leaf Hem + Gray Pleated Skirt
• Find popular elements and join the Red Sea category.

Great, that's how we play.

Copy it, can it be made into an explosion?

Yes, but with three conditions:

1. The profit margin of this explosive model is high enough.
2. Among the traffic sources, the proportion of advertising is not high.
3. There is no complete online marketing operation system in the same industry.

If any of the conditions are not met, don't follow, either you can't make money, or you can't beat it.

Taobao e-commerce from 0 to 1 to create super popular products method

Many sellers are very lucky in the first explosion, and it is difficult to copy the second and third explosions.

If you want to keep copying popular models, in essence, you must have a methodology for researching popular models in the industry.

Combined with our years of experience in popular models, we share two points:

1. data analysis.The data analysis here is not just to look at the background, but to capture common elements of popular styles from existing peers.
2. Communicate closely with upstream suppliers.Many creative ideas come from factories, not markets.

I feel my strategic ability is getting stronger and stronger.

A sign of strong tactical ability is that you can see a bunch of projects you can do and make money.

A sign of strong strategic capability is seeing these profitable projects, knowing that they are not the best option, and giving up.