How to do e-commerce on WeChat video account?How to make money from free and paid traffic

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WeChat video account e-commerce has become a trend.

Although WeChat video account e-commerce has not existed in the market for a long time, it has become a trend.

With the continuous development and popularization of Internet technology, more and more people have begun to contact and use video account e-commerce.

With the rise of short videos, more and more people began to sell goods on video platforms.

Here we will share someWechat marketingPractical experience, teach you how to do e-commerce on WeChat video account.

XNUMX. Free traffic and paid traffic methods

• Currently, WeChat video accounts have two traffic methods: free and paid.
• Among them, the paid traffic is similar to Qianchuan Graphics and Text. It uses simple and rude pain point videos and sells them at a price of 39 yuan.Web Promotion.
• Because through this method, some masters sold 3000 million yuan of goods in a month.

XNUMX. Category restrictions

• There are a lot of restrictions on the category of paid games, and generally there are more home-clearing ones.
• VibratoHome cleaning (household cleaning) is also a big category.
• But on the WeChat video account, since the main users are aunts, the home cleaning category is more suitable.

XNUMX. Video production skills

• The paid videos of the WeChat video account are different from those of Douyin:
• The Douyin video is short, but the video number should try to cut a video of more than 1 minute.
• Because the aunt's comprehension ability is relatively poor, so the video should be more detailed.

Four, free play

The WeChat video account is now suitable for light IP play, which is a real person who establishes a persona with the user.

• Create a character image that is very close to the aunts and call them sisters. The average age of the aunts is 65 years old.
• Then recommend valuable products to them.
• Don't sell cheap products to them. First, you won't make money, and second, they will hate you.
• It is best to sell products at the waist price, because the aunts think that the products at this price are better, and they have the pursuit of quality.

XNUMX. Free traffic live streaming

• WeChat video account free traffic live broadcast, like people first, and then recommend products.This is very different from Douyin.
• Because there are people, and there is no price war, and products with high customer orders can be sold, the profit margin of the product is very high.

XNUMX. Practical cases

• A certain netizen is a photographer (do you also think of Edison Chen when it comes to photographers?), who is relatively old, and shares photography skills on the video account every day.
• Now, he has attracted a group of girls in their XNUMXs and XNUMXs. They like his videos very much and want him to teach them photography every day. The paid courses are very sticky and the effect is very good.

Conclusion

For those who want to enter the e-commerce field of WeChat video accounts, they need to have some necessary knowledge and skills in order to succeed in this field.

• First of all, you need to understand the playing style and rules of video account e-commerce.How to choose a product that suits you, how to make attractive video content, and how to increase exposure and user stickiness all require serious thinking and research.For novices, you can participate in relevant training and learning, and learn some practical skills and methods from experienced people.
• Second, you need to have a good image and team.In the e-commerce of WeChat video accounts, the image of the person is very important, and it is necessary to create an image that meets the needs and preferences of the target audience according to the characteristics of the target audience.At the same time, an efficient and professional team is needed to support operations and management to ensure the quality and effect of video content.
• Finally, constant innovation and optimization is required.With the intensification of market competition and changes in user needs, WeChat video account e-commerce companies need to continue to innovate and optimize in order to maintain their own competitive advantages and vitality.Sustainable development and growth can only be achieved through continuous research and feedback, as well as timely response and satisfaction of user needs.

In short, WeChat video account e-commerce is an area full of opportunities and challenges.Success in this field is only possible if you have the necessary knowledge and skills.I hope that everyone can become an excellent WeChat video account e-commerce practitioner through continuous learning and practice.