How should corporate brochure design be done?Design a good-looking brochure to illustrate ideas

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How should corporate brochure design be done?

There are a lot of exhibitions recently, and many people ask how to make corporate brochures. In fact, this matter is very important. If it is not done well, it will affect your exhibition effect.

Design a good-looking company brochure to illustrate ideas

First of all, you need to determine the type of exhibition to attend.Different exhibitions have different design requirements for brochures.

OEM

If you are participating in a comprehensive exhibition like the Canton Fair, most manufacturers produce products for other companies.

• In this case, your product brochure should be concise and clear, with mainly black text and pictures on a white background, and at the same time attach product specifications and function introductions.
• The simpler the better, you can even design it yourself to save on design costs.
• However, brands usually don't like brochures that are too fancy.They prefer to find those honest and reliable partners, because they think these partners have more potential competitiveness.

Brand exhibitors

If you represent a brand in an exhibition, such as a consumer goods exhibition, a group buying fair, or an online celebrity matchmaking event, etc...

You need to carefully design the brochure and ask a better model to show it.In this way, it is easier to attract potential customers and improve the effect of exhibitors.Remember, overly rustic designs are definitely not acceptable.

In addition, the design of the business card needs to follow the same idea.

• If you are an OEM, the business card design should be plain and simple;
• If you are a brand, you can consider a more advanced style for business card design.
• Many people often confuse this, which will also affect the conversion rate.

For example, at the recent Canton Fair, a friend prepared three brochures.

1. The first is a brochure for OEM footwear products, which adopts a simple design with black letters and pictures on a white background;
2. The second is a brochure for Xiaomei brand products (for inventory clearance);
3. The third is a brochure for the domestic market.I estimate that there will be many domestic sales customers this time. Although many foreign trade companies do not welcome the domestic sales market, I personally welcome the domestic sales market.

In short, according to different exhibition types, you need to flexibly design brochures to suit the preferences and needs of your target customer groups.

Remember, the design of the brochure has an important impact on the effect of exhibiting.

What are the key points of a good company brochure design?

Here are some key points of brochure design, I hope it will help you:

1. Highlight the brand image

The first task of brochure design is to highlight the brand image.

Align the brochure with the brand image and strengthen brand identity by using elements such as the brand logo, brand colors and brand slogan.

2. Product introduction

Introduce the product clearly and concisely in the brochure.

Include detailed information such as product features, functions, specifications, materials, etc., so that customers can understand and compare.

3. Use high-quality images

Choose high-quality product images that showcase the look and details of your product.

Images should be clear, colorful and catch the reader's eye.

4. Clear and concise text

Use concise and clear text expressions in the brochure and avoid excessive jargon and complex sentence structures.

The text should be simple and easy to understand, allowing readers to quickly understand the product.

5. Emphasize product advantages

Emphasize the unique advantages and value of the product in the brochure, highlighting the differentiation from competitors.

When customers choose products, they are more inclined to buy products with obvious advantages.

6. Add customer stories and testimonials

If possible, some customer cases and testimonials can be added to the brochure to show the actual application effect of the product and customer satisfaction.

This can increase customers' trust in the product and desire to buy.

7. Clear contact information

Ensure contact details are clearly listed in the brochure, includingPhone NumberAddress, email, website, etc...

In this way, customers can easily contact you to learn more about products or conduct business negotiations.

8. Match the design style with the target audience

According to the characteristics and preferences of the target audience, choose the appropriate design style.

Customers of different age groups and industries have different preferences for design styles, so design should be based on the characteristics of the target audience.

9. Color matching and typography

In brochure design, color matching and typography are very important.

Choosing a color combination that suits your brand image and product features can increase the attractiveness and readability of your brochure.

At the same time, reasonable layout can make the content clearer and make it easier for readers to obtain the information they need.

10. Use Compelling Titles and Subtitles

Use catchy headlines and subheadings in your brochure to capture your readers' interest and spark their curiosity.

Get readers interested in the content of your brochure with a precise and catchy title.

11. Quote customer testimonials and expert opinion

If there are customer reviews or expert opinions, they can be quoted in the brochure to increase the credibility and reputation of the product.

These reviews and opinions can prove the advantages and quality of the product, and provide more convincing information to potential customers.

12. Special brochure size and material selection

Sometimes choosing a particular brochure size and material can make a lasting impression on your clients.

For example, choosing an unusual size or using a special paper material can stand out at the exhibition and attract more attention.

15. Regular update of the brochure

Finally, remember to update your brochure regularly.

Products and markets are constantly changing, and brochures need to keep up.

Update the content and design of the brochure in time to ensure the continuity and effectiveness of the publicity effect.

FAQ

For more questions, please refer to the following FAQs:

I hope the above information will help you design your corporate brochure.If you have other questions, please continue to consult.Good luck with your brochure design!