How to operate Xiaohongshu?From account setting to content creation, an article tells you!

XiaoHongShu(小红书)It is a platform with great potential. Many people want to create their own personal IP on it, but how to operate Xiaohongshu?

In fact, I have shared a lot of dry goods before, and today I will sort them out, hoping to help you.

XNUMX. Xiaohongshu Account Settings

01. If you want to become an influential blogger, it is best to use a real person's head portrait instead of landscape pictures, emoticons, star pictures and other pictures that cannot reflect personality.

02. The introduction should include:Positioning+Blogger label+Inspirational words, remember not to post other platform information, it is easy to trigger review.

03. After the account image is set, do not easily change it, such as profile picture, nickname, positioning, and cover style.

04. The Xiaohongshu number can only be modified once, and must be filled in carefully.

05. During the operation process, the positioning should not swing from side to side. Don’t post food at one time and clothes at the other. You must post content around the positioning.

XNUMX. Creation of Little Red Book Characters

06. The nickname needs to be designed by someone. It is recommended to have a surname + first name, such as Yan Xixi.

07. Xiaohongshu positioning skills: interest/good at + identity label (age/occupation/experience)

08. You can make a self-introduction picture carefully, and you can bring it with you when you post notes later, which is good for turning fans.

09. Note content planning: person design + dry goods, people design attract fans, dry goods notes provide value.

10. In fact, there is a possibility of publishing explosive articles at any point in time. You can try more in the early stage, and it is recommended to fix a time in the later stage.

XNUMX. Xiaohongshu Operation Tools

11. Share the drawing tools commonly used by Xiaohongshu bloggers: Butter Camera, Meitu Xiuxiu.

12. Share 4 channels for finding pictures, Pexel and Pixabay.

13. In the creative center - note inspiration, find a suitable topic to post notes, and there will be traffic rewards.

14. Data analysis tool: Xiaohongshu data center.

15. Novices should not learn blindly when doing Xiaohongshu, you can take a look at my tutorial.

XNUMX. Matters needing attention before posting notes in Xiaohongshu

16. Before drawing, you can check whether there are any illegal words in the word search in Lingke.CopywritingAfter no problem, draw again.

17. Some vocabulary can be replaced by pinyin/homophone/homophone/emoji if necessary.

18. You need to check whether there is a third-party watermark or QR code on the picture, and remember to smear it before publishing.

19. The cover of Xiaohongshu is very important, the font on the cover should be prominent, and there are clear keywords to increase the click-through rate.

20. The title is limited to 20 characters. It is recommended to add a suitable expression, which is both eye-catching and interesting.

21. If you want to increase the exposure chance of your notes, you can add hashtags and official potatoes to the content of the article.

22. Xiaohongshu is a platform that emphasizes aesthetics. In addition to beautifully crafted pictures, attention should also be paid to the separation between paragraphs and paragraphs in the internal parts of the article, and appropriate emoticons should be added.

23. If you are a novice doing Xiaohongshu and don’t know what to write, you can enter keywords to accumulate hot money and choose topics.

24. We often say that we need to dismantle hot models. Generally, those with more than 1000 likes can be used for reference and study.

25. Pay attention to the official potato in the corresponding field, such as campus potato, beauty potato... You can also participate in some official activities.

XNUMX. Work after the release of Xiaohongshu Notes

26. After the note is successfully published, enter the full title in the search box. If you can find it, it means it has been included by the platform. If you can’t find it, first check whether there is any problem with the note. If there is no problem, go to the note appeal.

27. Note violations will only limit the flow of a single article, and you can publish notes later as usual, but you must check carefully, multiple violations will affect the account.

28. Don’t panic if the notes violate the rules, modify them according to the official prompts, and appeal after the self-check is correct.

29. If a certain note you post becomes popular, you must strike while the iron is hot and publish 2 to 3 notes on the same topic in time.

30. After the notes are published, monitor the data: if the click-through rate is low, optimize the cover title; if the conversion rate is low, pay attention to adding personal experience to strengthen the sense of personality.

XNUMX. Xiaohongshu’s Sincere Suggestions

31. To operate Xiaohongshu, it is recommended to use one card, one machine, one number, and do not frequently change numbers to log in.

32. Don't brush data, let alone buy fans, making good content is the long-term solution.

33. The ratio of pictures in Xiaohongshu is recommended to be 3:4.

34. It is recommended that there are no more than three font styles on the inner page.

35. Xiaohongshu is more suitable for exaggerated titles, such as ××must-see, reborn, pattern burst, etc.

36. The 4 elements of an eye-catching title: crowd, numbers, hot spots, and suspense.

37. In the process of making Xiaohongshu, you must accumulate your own topic library and input it in time to avoid intermittent updates without inspiration or content.

38. Xiaohongshu publishes articles at least 2 to 3 times a week. Stable updates can increase account weight.

39. Popular styles are repeated, and topics that have been popular before can be popular again.

40. Insist on originality, you can match the standard but don't completely plagiarize.

In conclusion, the free traffic of Xiaohongshu is really too big.