What are the execution priorities for e-commerce live streaming to sell products? 4 important points to pay attention to to improve conversion rate

🎯🎯🎯E-commerceWhen selling products through live streaming, these 4 key points will allow you to easily achieve high conversion rates!

💥💥💥If you want to get a high conversion rate in e-commerce live streaming to sell products, then this article is a must-read!We have listed 4 must-know points to help you get high conversion rates easily.Don't miss these crucial information! 💥💥💥

In fact, short videos are short live broadcasts, and live broadcasts are long videos.

In the business field, whether it isE-commerceWhether it is physical operations, wholesale and retail, dissemination of text and pictures, or even live video broadcasts, or even cross-border international markets or local sales, whether it is in the public or private fields, the business logic of these fields has been consistent throughout ancient and modern times.

As long as you pay attention to the following four key points, you will be able to successfully sell orders:

Build trust, shape value, remove concerns, and create a sense of urgency.

This article will delve into these key points to help you succeed in the competitive e-commerce market.

establish trust

Building trust is the cornerstone of e-commerce sales.

Whether you are an individual seller or a large enterprise, you need to gain the trust of your customers in different ways.Here are some ways:

• Personal image
• If you are an individual seller, it is important to build your profile over the long term.
• via social media, blogs, or otherWeb PromotionChannels, share your expertise and experience, and connect with potential customers.

Brand reputation

• For businesses, brand reputation is crucial.
• Ensure high-quality products and excellent customer service to establish a reliable brand image.

Atmosphere building

• During the sales process, creating a positive shopping experience can also help build trust.
• Consider website design, user interface, and shopping flow to ensure customers feel comfortable and trustworthy.

Industry authority recognized

• If you have authoritative recognition or honors in related industries, be sure to highlight them.
• This will increase your customers’ trust in you.

shape value

In addition to building trust, you also need to highlight the value of your product. How is this achieved?

unique selling point

• Emphasize what makes your product unique.
• This can be unique features, designs or materials that make customers recognize your product as special.
• For methods to refine product unique selling points, please refer to the following article▼

🔗What is a product selling point? How to write it? Product unique selling point refinement copywriting example

Value for money

• It is necessary not only to emphasize the uniqueness of the product, but also to highlight its cost-effectiveness.
• Make customers feel they are getting value for money.
• The approach is to optimize the sales strategy: implicit added value rather than bundled pricing

Take the purchase of a computer for 3999 yuan as an example. In fact, this price includes additional items such as the computer, mouse, and one year of free maintenance.

Merchants can use the following methods to promote cleverly:

"Purchase a computer worth 3999 yuan and come with high-quality headphones, exquisite mouse pad, and one-year on-site maintenance."

• However, don’t explain that the costs of headphones, mouse pad, maintenance, etc. are included in the 3999 yuan.

Similar examples include:"Buy 1 get 2 free, free shipping during promotion period"

The merchant can increase the price of the product by 1 yuan, and then“Buy noodles and get an extra braised egg worth 2 yuan”way to attract consumers.

The essence of this strategy is to make consumers feel that they can obtain additional goods or services at a relatively low cost, or even at no cost.

limited scarcity

• If possible, introduce a limited sales strategy to make customers feel the scarcity of the product, thereby promoting purchase.

Allay concerns

Even if a customer is interested in the product, they may still have concerns, and you need to proactively address them.

Service life

• Provide clear information about product lifespan so customers understand how long their purchase will last.

after-sale warranty

• Emphasize your after-sales service and warranty policies and tell customers they will receive support after their purchase.

Logistics speed

• Ensure that logistics and transportation issues do not become a concern for customers.
• Provide tracking information so customers know where the product is and when it will be delivered.

Create a sense of urgency

Finally, create a sense of urgency to purchase and encourage customers to act as soon as possible.

Flash Sale

• Use limited-time promotion strategies frequently to tell customers that the offer won’t last long.

Limited sale

• Introduce limited sales to let customers know that only a limited number of products are available for purchase.

With the four key points above, you can improveE-commerceSales success rate.

Remember, trust, value, elimination of concerns, and a sense of urgency are the cornerstones of success.As long as you keep these principles in mind, your products will sell well.