The most profitable business model for e-commerce now revealed! Your success starts here

Today I pondered a question: Is starting a business a simple thing? The answer is: returning to common sense, starting a business is actually very simple, as long as you understand the following points.

The secret of a hit product lies in “imitation”

If you ask me what the secret of success is, it is - imitation! Yes, you heard it right, most of the successful products are actually imitations. Behind those popular products, there are real user needs.

Of course, simply copying won’t work, the key to success is “imitation + improvement”. It’s like imitating the essence of another popular product and then adding your own unique creativity.

A successful product often combines successful factors that have been proven effective in the market to form a new hit product.

For example, there was a recent example: combining ginseng and anti-aging to create a hit product. Then, you can add another element and it will be successful.

The core of imitation is: diligence, careful observation of the market, following industry trends, and experiencing a large number of products. Moreover, you have to be willing to pay for it and build a habit of experiencing it!

The Secret of High-Value People

An excellent business does not rely solely on a hit product, but on managing a high-value group of people. If you cannot expand from a hit product to a group of people, then you have no actual loyal customers.

Managing the crowd is a systematic project. Although it is difficult for a hot product to be unique, you can achieve differentiation by managing different crowds. In this way, you can avoid direct competition. Because most market players can only imitate your products, but cannot imitate the entire crowd you manage.

Apple's success is not only due to its powerful products, but also because it has the best people in the entire category. What is a valuable business? It means that you can attract a high-quality group of people with a hot product, and the value of this group of people has not been discovered by others.

For example, Mr. XX initially sold chicken light meals, but he was not able to compete with his peers. Someone suggested that he focus on beef light meals, because the user group of beef light meals is higher quality, and his peers have not yet realized this. Therefore, he took the brand to a new level through beef light meals.

The core of a hit product is to attract high-value users. As long as you continue to attract these high-value users and they can continue to purchase your product portfolio, that is the actual way to continuous profitability.

Product portfolio: serving high-value groups

Hot products can attract high-value groups, while product combinations can continue to serve these groups and thus obtain stable profits. In fact, creating a product combination is more challenging than creating a single hot product.

Apple attracted a large number of people through the iPhone, and then Jobs pioneered the iPad, which combined with the Mac and various application services to form the most powerful product portfolio. Even watches and VR can only be regarded as second-tier product portfolios.

Jobs was a genius. He always emphasized that what he was running was not products, but people (he had a famous advertisement called "For the Crazy People"). He also said that Nike did not talk about product features, but about sportsmanship, because first-class brands serve people.

The biggest challenge in serving high-value groups is how to continuously create new best-selling products and ensure quality. At the same time, like Apple, new best-selling products must be able to attract new users at a low cost.

Efficient traffic conversion strategy

To achieve the leap from a hot product to a product portfolio, the biggest challenge is an efficient traffic conversion strategy.

First of all, hot products need to be sold in a more efficient way, which requires understanding the most effectiveInternet marketingMethod. Is it Tmall?Vibrato?XiaoHongShu(小红书)? Or live streaming? Usually, it is more effective to focus on playing on one platform.

Secondly, through the efforts of the team, the entire product portfolio should be carried out in this way.Web Promotion. The entire team needs to fully understand this style of play and execute it effectively.

In addition, it is also essential to establish a private domain system. We must create a system that maximizes the consumption potential of customers and allows users to retain as much budget as possible to purchase all our products.

In short, the entire business system is constantly improving around these four aspects. You are improving, and your peers are also constantly improving. Competition is like a never-ending marathon.