The price of being the best seller? How to avoid malicious attacks from competitors

How to avoid being maliciously attacked by competitors after becoming the sales leader?

Is it safe to be the number one in sales? This article reveals the potential risks of being the number one in sales, deeply analyzes the malicious attacks that competitors may use, and provides practical defense methods to help you stay at the top of the sales list and stay away from attacks.

Becoming the top seller is the dream of all merchants, but it brings not only honor and profit, but also malicious attacks and harassment from competitors. So, how can we avoid being maliciously attacked by peers while enjoying the rich rewards brought by high sales?

Now, let’s talk about the secrets on how to make money in a low-key manner and avoid being the focus of attack.

The "No. 1 Sales" Complex in Youth

I still remember when I first enteredE-commerceThose in this field are ambitiously making No. 1 in sales their only goal.

Every time I successfully make a product number one in its category, the sense of accomplishment and satisfaction is beyond words, and I feel like an invincible e-commerce warrior.

Not to mention the benefits of being the number one seller: the conversion rate doubles, the performance is far ahead of the second place, and the income soars. This sense of achievement is really irresistible.

The scenery at the top of the mountainunlimitedBeing beautiful also means that you become the target of public criticism. Attacks, reports, and malicious negative reviews come one after another, as if the peaceful days on the e-commerce road are a thing of the past.

The price of being the best in sales: dealing with the troubles of malicious attacks

When you dominate a category with absolute advantage on an e-commerce platform, what will inevitably come with it is the "attention" of your peers.

In our early experience, we encountered many such situations: the other party even posted negative reviews under our good reviews, or directly reported complaints, intending to affect the reputation and sales of the product. This phenomenon is especially common when the product you sell has a certain unit price and there are few competitors.

Once, a colleague who used to work with me switched to make a similar product. When we started the event, he wrote negative reviews directly in the comment section, and even used multiple fake accounts to reply to positive reviews, trying to "lower" our overall evaluation. It was indeed a "pervasive" malicious attack! Although such behavior is ridiculous, it is indeed tiring.

Offense as defense? Don't let your emotions lead you

The easiest trap to fall into when faced with malicious attacks is to "retaliate with attack", especially when the other party actively provokes and harasses you constantly.

But experience has taught me that once you take the same retaliatory action, it will only escalate the conflict.

In fact, the malicious competition mode of "tit-for-tat" in the market not only consumes energy, but also puts oneself in a state of long-term anxiety.

Once, the other party even took the initiative to seek reconciliation after we responded, saying it was all a misunderstanding, but then continued to harass us. This routine of "provoking first and then seeking reconciliation" is simply disgusting.

Keeping a low profile is the hard truth: How to become the "invisible category leader"

We all know that although it feels great to be the number one in sales, being exposed to the public does make it easy for competitors to target you.

In fact, many experienced sellers have already figured out a set of "invisible category first" practices: spreading risks through multiple links and multiple stores, which can not only maintain overall sales but also avoid the focus of attack.

Method 1: Multiple links to avoid one link becoming too popular

1. Prepare more than 20 hot product links: Do not concentrate all order traffic on one link, but spread it out to multiple links. The sales volume of each link should be properly controlled within 500 to 1000 orders. In this way, although the total sales volume of all links is the first, the ranking of each link is relatively low, and it is not easy to attract malicious attention.

2. Constantly update new links: Whether it is a note or video e-commerce platform, use a new link every time you launch a new product to reduce the exposure and "spotlight" of the old link. The advantage of this operation is that even if a certain link is targeted, other links can still maintain overall sales and play a "spare tire" role.

3. Multi-platform or multi-store risk diversification: If conditions permit, you can open multiple stores and spread the hot links in different stores. In this way, even if one store is targeted, other stores can still operate stably.

Method 2: Keep a low profile and control sales expectations

If you want to make money, you don’t have to be at the top of the list. In many cases, it is safer to be at the “near-top” position.

Especially in categories where the brand is not yet fully mature or product competition is fierce, controlling sales to maintain steady growth can effectively avoid the "attention" of peers.

Method 3: Avoid hot words and reduce keyword exposure

optimizingSEOWhen advertising, avoid bundling brand words and hot-selling product keywords together directly. You can reduce the exposure rate by using some long-tail words or obscure descriptions of the brand.

For example, replacing "No. 1 in sales" with words such as "high user ratings" and "rave reviews" can not only convey the product's advantages but also avoid being "conspicuous."

How to protect yourself from malicious attacks?

Despite adopting various low-key strategies, you may still encounter some malicious attacks that are difficult to avoid. At this time, several basic defense strategies are particularly important:

1. Timely monitoring of evaluation and feedback: Pay close attention to the changes in reviews every time a new product is released, and find and delete malicious negative reviews as soon as possible. Especially during events, pay more attention to the dynamics of reviews.

2. Clean up zombie and black accounts regularly: By analyzing the evaluation accounts, we can find those obviously abnormal accounts, clean them up and report them, and reduce the impact of malicious attacks.

3. Strengthen communication with the platform: When encountering an obvious malicious attack, proactively contacting the platform customer service and providing them with evidence of the attack will help get support from the platform. Most platforms have certain control mechanisms for malicious behavior and can take timely measures.

Should you make money quietly or attract everyone's attention?

Operating in a low-key manner is one method, but there are always people who pursue the number one sales position.

After all, number one in sales not only means more customers, but also means stronger market voice.

If you really want to challenge the first place in the category and increase brand awareness, then concentrating your firepower and hitting a single link is something you can consider.

However, this approach requires sufficient psychological preparation: being fearless in the face of possible attacks and competition, and having strong operational and defensive capabilities.

My conclusion: Only a steady stream of water can lead to long-term success

Pursuing the first place in sales volume is certainly an achievement, but looking at long-term development, "steady and steady progress" may be the winning strategy in the e-commerce battlefield.

In the e-commerce circle, behind every top-selling position are repeated "open and secret struggles" and "step-by-step strategies".

Instead of making yourself a target of others, it is better to adopt a more secretive strategy and use multiple links and multiple stores to spread the risk and ensure a balance between sales and reputation.

In short, sales volume first is not the only sign of success, making money in a low-key manner is the right way to go!

In today's fiercely competitive market, we might as well think one step further and use wisdom to avoid unnecessary disputes. Be invisible first, no longer be troubled by attacks, and let your business go steadily and far.