The logic of doing business and the wisdom of life: as long as 1% of people like it, it is enough

Someone asked me, what does business depend on? In fact, the answer is very simple - as long as 1% of people like you, that's enough.

Does it sound a little unbelievable? But that’s the truth. The secret to success lies in this 1%.

The same logic applies to being a human being.

We can't satisfy everyone. Why do you care about those who don't like you? Just treat their denial as fart. Once you let it go, it will be gone!

Capturing the Secret of the 1%

When doing business, many people pursue big and comprehensive, wanting to make everyone their customer. This is actually a fatal misunderstanding.

There has never been a product in the world that can meet the needs of everyone.

• No matter how delicious Coca-Cola is, some people think it is too sweet.
• No matter how high-end Apple phones are, some people still think they are too expensive.

A successful business is never about "pleasing everyone", but about accurately capturing the 1% of users who love you.

You have to know what this 1% of people means. If you sell a high-profit product, you only need a few people to buy it to make you a lot of money.

And if you create a popular product, as long as the market is big enough, that 1% of users can make you invincible.

Focus is the key

The key to success is focus. Imagine if you were a beam of sunlight, scattered in every corner, you might not even be able to light up a piece of paper. But if you focus on one point through a magnifying glass, you can really create sparks.

For business, focusing means finding your own “1%”.

• You have to figure out who your product is suitable for?
• What kind of people would love it?
• What are their needs?
• How do they prefer to communicate?

Once you have identified these issues, you can focus all your resources on this small and precise market, just like an accurate bow and arrow that hits the target with one arrow, which is much more effective than shooting arrows randomly.

Don't care about the 99% of people

Someone said: "What if the 99% don't like me?" My answer is: If they don't like me, then they don't like me. They're not giving you money!

Whether in life or in business, the most taboo thing is to be affected by insignificant people.

Think about it, those people who criticize you online and comment on your products, do they really spend money to buy your products?

If the answer is no, then why do you care? Successful people never waste time trying to please everyone, but instead focus on pleasing the "1% that matters."

From "Like" to "Trust"

Of course, it is not enough to just be liked. The real magic of doing business is to make customers go from "liking" to "trusting".

What does trust mean? It means that when your customers need a product, you are the first person they think of.

This requires you to continuously output value. You can impress customers through high-quality services, excellent product quality, and sincere communication.

Gradually, you will find that that 1% of people will not only continue to choose you, but will also help you with "tap water" publicity and recommend you to more people.

Doing business with humanity

Human nature is sometimes complicated, but sometimes simple.

What do we like? We like to be valued, understood, and involved. These psychological factors can become your "weapons" for doing business.

Build a community of customers, or interact with them regularly and treat them as friends rather than just "buying and selling relationships."

This kind of warmth can never be replaced by cold marketing methods.

From business to life哲学

In fact, isn't the logic of business the philosophy of life? You can't make everyone like you.

Instead of wasting time trying to please those who criticize you, focus your energy on treating those who truly care about you and appreciate you well.

LifeIn life, there will always be people pointing fingers at you and talking behind your back.

But don't forget that those who judge you often don't even understand their own lives. Why should you take their opinions seriously? Their denial really has no impact on your life.

Final Thoughts

Whether in business or in life, don't try to please everyone.

As long as you find your "1%" and work hard at it, you will definitely achieve results. Those who don't like you are like the wind outside the window, which will disappear after it blows past. There is no need to catch it.

So, next time you encounter criticism or doubt, smile and tell yourself: "It doesn't matter, I only need that 1%." Focus on the people who love you and ignore those irrelevant voices, and you will find that success is actually much simpler than you thought.

Take action! Find your 1% and treat them with care.

The door to success is always open to those who know how to focus!