Selling products online without profit? Add some culture and the price will increase 10 times!

What to do if you don’t make a profit from selling products? The price war is too fierce and the products have no premium? Try the innovative gameplay of “product + culture”!Maximize profits!

Cultural empowerment instantly increases the value of your product, and you don’t have to worry about no one buying it even if the price increases tenfold!

Making money is easy, but it is also hard.E-commerceIn the business of selling products, everyone has been through a lot, but in the end, either they don’t make any money or they are exhausted.

Is there a way to solve this problem? Yes! You have to think outside the box of “selling products” and start thinking outside the box of “selling culture”.

Why do you say that? Read on and you will understand.

The core of competition is not price but value

Have you noticed that the nail industry is a living example?

An ordinary manicure can be done by a pair of hands for 39 yuan, and 199 is already mid-to-high-end.

But once the price reaches above 500, the competitors disappear instantly.

Why is this? Because the price threshold screens out users.

Want to go further? Then you have to work on culture and desire.

For example, someone did a "lucky manicure" with the theme of the Year of the Snake. Do you know how much it cost? 2000 yuan! It is dozens of times more expensive than ordinary manicures, but someone still pays for it.

Why? Because what she sells is not simple manicure, but the beautiful meaning of "snake brings good luck". Users spend money, but what they buy is hope. This is the real wisdom.

Cultural empowerment products, price surge tenfold is not a dream

You may find it incredible, but the premium power of culture is so strong.

If you calculate the cost of materials for a painting, 50 yuan may be a lot.

But what if you add labels like "art", "famous artist", or "cultural heritage"? The price could be millions, tens of millions, or even hundreds of millions.

What’s behind this is the blessing of culture and stories.

Culture + scarcity + beautiful meaning, the combination of these three will increase the price by 3 times

• For example, many jade pieces on the market cost tens of thousands or even hundreds of thousands of dollars.
• The material cost may be only a few hundred yuan, but once it is combined with cultural meanings such as "peace", "attracting wealth", and "avoiding evil", it can easily exceed ten thousand yuan.
• Culture + scarcity + beautiful meaning,Once these three factors are combined, it is not uncommon for the price to increase ten thousand times.

Selling culture and getting out of the trap of "cost-effectiveness"

Many product managers shout "extreme cost-effectiveness" every day, but in the end, they become brick-moving workers.

Whose clothes are more breathable, whose pillows are softer, and even whose laundry detergent produces richer bubbles...

Can these material competitions really make you a lot of money?

The facts show that it is impossible.

The end of the ultimate cost-effectiveness will only cause the entire industry to fall into a vicious cycle: no one makes money, and everyone is in a state of internal competition. What is the result? Consumers are fed up, and companies die. This road is a dead end.

Cultural added value is the future of products

The easiest way to break out of this cycle is to add some "cultural attributes" to the product.

For example, if ordinary T-shirts are not selling well, then print some patterns with good meanings on the T-shirts, such as "bringing in wealth and treasure" or "everything goes well", or just use more advanced materials, such as silk. The price of an ordinary T-shirt can instantly break through the thousand-yuan mark.

Culture not only gives products more value, but also establishes a deeper emotional connection with users.

People buy products ostensibly for their functionality, but what really attracts them are the stories and cultural symbols behind them.

For example, when Apple sells mobile phones, it is not just selling performance, it is also selling the culture of "innovation"; when LV sells bags, it is not just selling bags, it is selling the symbol of "luxury".

Storytelling is the most valuable skill

I still remember two years ago, my friend ZB said he had made a cultural product.

It was a small handmade ornament made of ordinary materials, but he added some cultural elements: each ornament had a story related to a festival or moral. The result? It was very popular for two years, and there was almost no competitor. It was really profitable during that time. There were a large number of users chasing to buy it without much effort.

But many of today’s product managers only care about price and performance, and have no idea how to tap into the value of culture.

To put it bluntly, if you don’t have a good education level and can’t even tell a good story, how can you make a good product? In the future, when recruiting product managers, you may really have to start with a 985 university (laughs).

 Summary: How to empower products with culture?

1. Give the product a good meaning: For example, concepts such as “lucky snakes bring good luck” that can bring hope to users will never go out of date.
2. Creating scarcity: Limited, exclusive, and customized, all of these can increase the attractiveness of the product.
3. Tell a good story：Let users remember not only the product, but also the story behind the product.
4. Select high-grade materials: Silk, handicrafts, and natural materials can instantly elevate the quality of your product.

The power of culture cannot be ignored

Whether a product sells well or not is not about the price, but whether you can make users willing to pay for it. And culture is the biggest reason that makes users pay a premium.

So, stop blindly pursuing cost-effectiveness. If you continue like this, you will just become the next "brick mover".

Get out of the quagmire of price, illuminate your products with culture, and impress users with stories. Only in this way can your business last.

Finally, please remember this sentence: the product is the body, and culture is the soul!